Agra Ventures Ltd. announced that Jonathan Hirsh has been appointed as an independent member of the Board of Directors . Best known for his influential work as @Weedstagram416 on the Instagram platform, Jonathan is a globally recognized figure in the cannabis industry, with multiple nominations for the Canadian Cannabis Awards, in both the Influencer of the Year and Cannabis Crusader categories. His impressive portfolio of partnerships comprises over 300 major cannabis-related brands.

As a respected voice in the cannabis discourse, Jonathan has journeyed worldwide to judge international cannabis competitions and share his insights at various industry events. Notably, he was among only seven judges invited to participate in the esteemed Jack Herer Cup in Amsterdam. He has also been a guest speaker at CannEx Jamaica in Montego Bay.

Jonathan's commitment to cannabis education led him to academia, where he served as a professor of cannabis history at Centennial College. Most recently, he was VP of Marketing and Consumer Experience for Mera Cannabis. There, Jonathan played a pivotal role in developing and launching one of Canada's first legal infused pre-rolls under the Avana and Countryside brands.