DÉKUPLE 
ADLPartner:
?122.2 MILLION IN NET SALES FOR 2011
#ftn1 of ?288.2 million for 2011, up 1.4% in relation to 2010, with net sales[2]:
#ftn2 up 1.7% to ?122.2 million.
Change in business (consolidated data)
| 2011 | 2010 | Change | |
| Gross sales volume (? million) | 288.2 | 284.2 | +1.4% |
| 1st quarter | 77.9 | 76.5 | +1.9% |
| 2nd quarter | 68.3 | 65.7 | +3.9% |
| 3rd quarter | 68.1 | 70.9 | -3.9% |
| 4th quarter | 73.8 | 71.0 | +3.8% |
| Net sales (? million) | 122.2 | 120.2 | +1.7% |
| 1st quarter | 33.7 | 32.8 | +2.9% |
| 2nd quarter | 28.1 | 26.4 | +6.7% |
| 3rd quarter | 29.4 | 31.5 | -6.5% |
| 4th quarter | 30.9 | 29.5 | +4.8% |
ADLPartner recorded growth in its business during the fourth quarter of 2011, with its gross sales volume up 3.8% and net sales coming in 4.8% higher than the fourth quarter of 2010.
Developments for each region
| At 31 December | 2011 | 2010 | Change |
| Active open-ended subscriptions | 3,284,901 | 3,203,722 | +2.5% |
| France | 3,060,456 | 2,983,520 | +2.6% |
| Spain | 224,445 | 220,202 | +1.9% |
| Gross sales volume (? million) | 288.2 | 284.2 | +1.4% |
| France | 280.5 | 277.2 | +1.2% |
| Spain | 7.7 | 7.0 | +9.8% |
| Net sales (? million) | 122.2 | 120.2 | +1.7% |
| France | 118.8 | 117.0 | +1.5% |
| Spain | 3.4 | 3.1 | +10.1% |
France accounted for more than 97% of consolidated net sales at 31 December 2011.
Change in the product mix
| At 31 December | 2011 | 2010 | Change |
| Gross sales volume (? million) | 288.2 | 284.2 | +1.4% |
| Open-ended subscriptions | 200.1 | 190.1 | +5.3% |
| Fixed-term subscriptions | 48.1 | 54.6 | -12.0% |
| Books, merchandise, audio and video | 35.4 | 35.8 | -1.1% |
| Other | 4.5 | 3.6 | +23.8% |
| Net sales (? million) | 122.2 | 120.2 | +1.7% |
| Open-ended subscriptions | 66.9 | 62.7 | +6.8% |
| Fixed-term subscriptions | 22.2 | 25.3 | -12.0% |
| Books, merchandise, audio and video | 29.3 | 29.2 | +0.4% |
| Other | 3.8 | 3.0 | +24.7% |
The increase in the active subscription portfolio reflects the development of the open-ended subscription range, with its gross sales volume climbing 5.3% to ?200.1 million and net sales 6.8% to ?66.9 million.
The contribution by the fixed-term subscription range is down, factoring in the tradeoff between product lines. In this way, its gross sales volume shows a drop of 12.0% to ?48.1 million, with net sales contracting 12.0% to ?22.2 million.
Net sales for the books, merchandise, audio and video range are stable in relation to 2010.
Outlook
ADLPartner is continuing to roll out its long-term strategy for profitable growth, benefiting from the recurrent nature of its open-ended subscription portfolio and creating value through its expertise.
Next date: 2011 full-year earnings on 15 March 2012
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, etc.). Capitalizing on its experience on magazine press and enhancing its wide range of offers, aimed at managing, reactivating or ensuring the loyalty of its customers, ADLPartner has established itself as the European number one for loyalty marketing with press subscriptions.
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr: mailto:relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net: mailto:cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com:
http://www.adlpartner.com/
[1]:
#body_ftn1 Gross sales volume represents the value of subscriptions and other products sold.
[2]:
#body_ftn2 Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
http://hugin.info/143352/R/1580454/493459.pdf
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: ADLPARTNER via Thomson Reuters ONE
