Data Respons ASA (OB:DAT) agreed to acquire Incontext AB for SEK 73.9 million on July 2, 2019. Under the terms of the transaction, the first part of cash consideration SEK 36.4 million is paid at the time of signing of the agreement. The second part of the consideration is a private placement of 1.07 million shares in Data Respons ASA to be issued at the time of closing. The third part is an additional amount (earn-out) which will be paid out based on a positive development in the company's EBIT over the next three financial years (May 2019 through April 2022). Earn-out payments will be due in the third quarter in the year of the respective financial year ending in April. The maximum total consideration will not exceed 7 times the average EBIT the next three financial years. Carl Friberg of Advokatfirman Morris AB acted as legal advisor for Data Respons. Data Respons ASA (OB:DAT) completed the acquisition of Incontext AB on July 2, 2019.