Cyfrowy Polsat S A : Presentation – Q1 2024

Financial results

Q1'24

23 May 2024

Disclaimer

This presentation may include forward-looking statements, understood as all statements (other than statements of historical facts) regarding our financial results, business strategy, plans and objectives pertaining to our future operations (including development plans related to our products and services). Such forward-looking statements do not constitute a guarantee of future performance and involve risks and uncertainties which may affect the fulfilment of these expectations, as by their nature they are subject to many factors, risks and uncertainties. The actual results may be materially different from those expressed or implied by such forward-looking statements. Even if our financial results, business strategy, plans and objectives pertaining to our future operations are consistent with the forward- looking statements included herein, this does not necessarily mean that these statements will be true for subsequent periods. These forward-looking statements express our position only as at the date of this presentation.

We expressly disclaim any obligation or undertaking to publish any updates or revisions to any forward- looking statements contained herein in order to reflect any change in our expectations, change of circumstances on which any such statement is based or any event that occurred after the date of this presentation.

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Speakers

MIROSŁAW BŁASZCZYK		MACIEJ STEC		KATARZYNA OSTAP-TOMANN		PIOTR ŻAK
		CFO, MEMBER OF THE MANAGEMENT
PRESIDENT OF THE MGMT BOARD		VICE-PRESIDENT FOR STRATEGY			PRESIDENT, TELEWIZJA POLSAT
		BOARD FOR ESG

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Agenda

1. Key events in Q1'24
2. Operating results
3. Financial results
4. Summary and Q&A

Key events

in Q1'24

Mirosław Błaszczyk

President of the Management Board, Cyfrowy Polsat

Key events in Q1'24

B2C and B2B services segment

• ARPU is growing in all customer segments: B2C +4.5%, B2B +3.9% and prepaid +1.2%, and we maintain low churn
• We are increasing 5G network coverage - already 23 million people are within our 5G Plus network coverage and 6 million people are within our 5G Ultra network coverage
• We concluded a sales agreement to dispose of part of our IPv4 communications protocol address package for USD 56.1 million

Media segment: TV and online

• Strong growth of our advertising revenue +8%
• Very good viewership figures for the spring programming schedule

Green energy segment

• PLN 47 million EBITDA of the green energy segment

Operating results

Media segment:

TV and online

Piotr Żak

President of the Management Board, Telewizja Polsat

Viewership and position in the advertising market in Q1'24

	Audience shares
Main channels	Thematic channels

Market expenditures on TV advertising

and sponsorship

+9.0%

7.1%

8.1%

5.2% 4.7%

14.4%	16.1%
	6.5%

	1,001	1,092
(mPLN)				share of TV Polsat Group
	28.4%				28.1%

Polsat TVN TVP2 TVP1

POLSAT 1) Warner	TVP
Bros.Discovery

Q1'23

Q1'24

Dynamics of audience share results

21.9% 21.5%

23.3% 24.2%

20.5%

26.1% 29.5%

16.4%

8.2% 8.4%

TV Polsat

Warner

TVP Group

Other CabSat

Other DTT

Group 1)

Bros.Discovery

Group

Q1'23

Q1'24

Revenue from TV advertising and sponsorship of

TV Polsat Group2)

+8.0%307

284

Q1'23

Q1'24

Source: NAM, All 16‐59, all day, SHR%, including Live+2 as well as TV audience out of home (OOH - out of home

viewing), internal analyses; ad market: Publicis Groupe, preliminary data, spot advertising and sponsorship; TV Polsat

Group: internal data

Note: (1) Excluding partnership channels

(2) Revenue from TV advertising and sponsorship of TV Polsat Group's channels

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We are effectively building our position in the market of Internet portals

• We have a very strong position in the online market
• Our leading position in the online media:
• • 21.0 m users
  • 1.9 bn page views

Average monthly number of users

21.2	21.0			23.2	21.1	22.1	20.7	18.5	18.0	18.7
(millions of RU)													16.6
Polsat-Interia	Wirtualna Polska	RAS Polska	Agora	Polska Press
			Group	Group	Group	Group	Group
			Q1'23					Q1'24

Average monthly number of page views

(millons of page views)

1,938 1,926

3,715 3,565

2,675 2,672

663	906	1,022	865

	Polsat-Interia	Wirtualna Polska	RAS Polska	Agora	Polska Press
			Group	Group	Group	Group	Group
			Q1'23					Q1'24

Source: Mediapanel, number of users - real users (RU) indicator, number of page views indicator

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