Cupid Limited announced that it has been approved as a vendor by Godrej Consumer Products Limited (GCPL) to provide Kamasutra condoms. This significant achievement includes an initial order from GCPL, a testament to product's quality, valued at a substantial INR 2.4 Crore, with the execution scheduled to begin on July 24. Cupid Limited's strategic move into the direct-to-consumer market, along with this esteemed collaboration with GCPL, emphasizes the company's commitment to providing top-tier products and widening its presence in the personal care sector. The association with GCPL, a key player in the consumer goods industry, is anticipated to not only propel significant growth for both companies but also improve product accessibility and choice for consumers.