Crucial Innovations, Corp. announced that on October 18, 2021, Laura De Leon Castro resigned as Chief Executive Officer of the Company. Concurrently, Jon-Paul Doran was elected as Chief Executive Officer. Mr. Ambrose has extensive experience in building and leading high-performing commercial operations and digital operations. He started his professional career at McKinsey before holding executive roles at DMGT, Trinity Mirror PLC and, more recently, Local Word Ltd. where he was part of the team that completed a ?220 million sale of the business to Trinity Mirror in October 2016. Jon-Paul Doran (34). Mr. Doran, born in Zimbabwe, started his career at Citigroup before moving into the Private Equity industry working in the Far East and the Middle East. From here he moved into the cannabis industry after identifying the opportunities in the market and the chance to help provide alternative treatments to those in need of care. Together with Timothy Ambrose, in 2018 he founded Eco Equity Zimbabwe (PTY) Limited.