Criteo announced the appointment of Melanie Zimmermann to lead its global retail media practice. As General Manager, Global Retail Media, she will be responsible for further building and scaling Criteo's retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo's leading position in commerce media. Zimmermann comes to Criteo from Macy's, where she successfully built Macy's Media Network, the company's retail media network that reaches more than 46 million customers across Macy's and Bloomingdale's and influences more than 440 million transactions online and in-store.

In her most recent role as VP, Head of Macy's Media Network, she was responsible for developing and executing strategy and leading all retail media operations from media planning, sales, campaign management and analytics. At Criteo, Zimmermann will report to Chief Revenue Officer Brian Gleason and her team will be in charge of driving the global vision and strategy of Criteo's retail media practice and forging alignment across regions. She will also play a pivotal role in retail media product strategy and prioritization, closely connecting commercial needs and product development.

Zimmermann's hire comes on the heels of Stephen Howard-Sarin's appointment as Managing Director of Retail Media in the Americas in December 2023. Most recently at Instacart as VP and General Manager of Retail Media, Howard-Sarin brings to Criteo over a dozen years of retail media experience with leadership positions at eBay Ads and Walmart Connect. His focus is on building and growing Criteo's retail media footprint with advertisers and retailers in the Americas and reports to Sherry Smith, Executive Managing Director, Americas.

Zimmermann started her career in consulting with Bain & Company in Europe before joining Macy's in 2013, where she held different leadership positions including corporate strategy over the last 10 years. With both hires, Criteo expands its roster of executives with deep industry expertise to further shape the future of commerce media.