Creative unveiled Super X-Fi, a game-changing technology that allows headphone users to enjoy unprecedented 3D holographic audio. Super X-Fi technology is a revolutionary leap from Creative's X-Fi technology suite that powers many cutting-edge Creative products, including the home cinema system, X-Fi Sonic Carrier. What is Super X-Fi? Imagine capturing the listening experience of a high-end multi-speaker system in a theater and actually re-creating that same expansive experience the same depth, detail, soundstage, three dimensionality, immersiveness, realism and more. It's like the magic of 3D holography, but in audio for the headphones. Leveraging on precision technology that maps the distinct acoustics of an audio system projecting sound to the human ear in three-dimensional space, the Super X-Fi holographic audio experience intelligently translates that complex information into an identical breathtaking listening experience for the headphones. How Super X-Fi Works Creative's quest for this holy grail of audio has involved many man-years of research, massive data analysis of room acoustics, human anthropometry, and headphone dynamics. Super X-Fi is a computationally intensive and algorithmically complex technology. This technology custom fits audio for every individual through a sophisticated Head and Ear-Mapping process. It maps hundreds of anthropological features in high precision using real-time image detection and analysis. Then, an artificial intelligence (AI) engine extracts these anthropological features along with the dynamics of the targeted headphones, and synthesizes them with a multi-dimensional map of the desired room acoustics. Using this synthesized SXFI map, Super X-Fi recreates the audio holography to give a magical listening experience for headphones, custom made to each individual's unique physique. However, this is all made simple all users need to do is take pictures of their head with their phone, select their headphone type, and they can start playing. 2018 Crowdfunding Launch Super X-Fi will be rolled out as a crowdfunding project shortly after CES 2018 and will offer backers a full range of solutions: A premium over-the-ear headphone with built-in Super X-Fi and additional virtual reality features Over-the-ear and in-ear headphones with Super X-Fi technology built into tethered dongles Dongles with Super X-Fi technology that allow users to connect their own headphones Be the First to Experience Headphone Audio Holography at CES 2018 Besides on-site demo sessions at the Creative Suite at CES, a Super X-Fi app will also be available during CES to allow users to preview the technology before its launch.