The board of directors of Creative Technology Ltd. announced that Mr. Sim Wong Hoo, Chairman and Chief Executive Officer of the Company, passed away peacefully on 4 January 2023. Mr. Sim founded the Company in 1981 and has been the Chairman and Chief Executive Office since inception. Mr. Sim has played an instrumental role in developing the business and has provided the Company with strong leadership and vision.

Under his guidance, the Company became famous for the Sound Blaster sound cards and is a worldwide leader in digital entertainment products. The Company also launched the multimedia revolution that drives digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, powerful audiophile-grade amplifiers and digital audio converters, and next-generation home-theatre systems. Following Mr. Sim's demise, the Board has, during this transition period, appointed Mr. Lee Kheng Nam, Lead Independent Non-Executive Director, as acting Chairman, and Mr. Ng Kai Wa, Independent Non-Executive Director, as acting Vice Chairman. The Board has also appointed Mr. Song Siow Hui, President of the Company's Creative Labs Business Unit, interim Chief Executive Officer.