Jan 28 (Reuters) - Coinbase Global Inc will list on the stock market via a direct listing instead of a traditional initial public offering (IPO), the U.S. cryptocurrency exchange said in a blog post on Thursday.

Reuters reported in July that Coinbase was exploring going public via a direct listing.

(Reporting by Noor Zainab Hussain in Bengaluru; Editing by Vinay Dwivedi)