Chipotle Mexican Grill is launching Freepotle, a Chipotle Rewards perk that gives members up to 10 free food drops, such as free guac, free Queso Blanco, free beverages, free chips and double protein throughout 2023, according to a company press release.

All existing Chipotle Rewards are automatically enrolled in Freepotle, and non-members may gain access by joining the Chipotle Rewards program by March 6. As part of the perk, members will get their first free food drop, a side or topping of guac, from Jan. 9 to Jan. 15. Additionally, members who enroll before March 6 will get a free side or topping of guac dropped into their account.

"In an environment full of pricey subscription programs, we're introducing a pass to our real food that is free to join and will provide more value to our community than ever before," CMO Chris Brand said in the release. "Freepotle makes Chipotle Rewards a must-join program for all Chipotle fans in 2023."

To kick off the launch, Chipotle is giving fans the chance to win free Chipotle for a year at all restaurants in the U.S. and Canada through Jan. 15. They enter once a day over the seven-day period, and the chain will give 3,100 "Free Chipotle For A Year" prizes, representing the company's 3,100-plus locations.

Chipotle Rewards members have multiple ways to enter, including:

  • In-restaurant: Chipotle Rewards members who make a $5 minimum purchase and scan their Chipotle Rewards member IDs at the register will be automatically entered to win.
  • Digital orders: Members who are signed into their accounts and make a $5 minimum purchase on the Chipotle app, Chipotle.com, or Chipotle.ca will be automatically entered to win.

Chipotle is also introducing a Freepotle Prize Wheel on TikTok Live that will award two viewers with free Chipotle For A Year each day through Jan. 13. Fans may win by watching Chipotle's TikTok Live or Instagram Live and by commenting "Freepotle" on the TikTok Live or Instagram Live. Chipotle will choose one commenter from each platform at random and spin the wheel once for them. If it doesn't land on the silver burrito denoting "Free Chipotle For A Year", the host will move on to the next commenters and continue this sequence until a pair of participants win free Chipotle for a year.

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