Succinct Healthcare Communications (Succinct) is pleased to announce an innovative NHS/industry partnership with The Royal Marsden NHS Foundation Trust. The aim is to share expertise in the non-financial issues central to the introduction of new medicines and healthcare technologies. The partnership has been cemented by joint funding for a newly created pharmacy post at The Royal Marsden (TRM).

The plans for patient access to a new clinical intervention go far beyond consideration of cost and health economics. With the increasing emphasis on service delivery and patient pathways, planners must also take account of essential logistical issues, such as treatment location (hospital or community), clinic organisation/staffing and inpatient bed days.
These non-financial issues can lead to considerable delays in the introduction of new treatments, and are a common cause of frustration for healthcare providers, patients and pharmaceutical companies.

The TRM/Succinct partnership will feature several programmes, including:
• New medicines service delivery advice sheets-setting out the potential service impact of pipeline medicines 18 months before their anticipated marketing authorisation, available electronically for distribution nationwide
• Industry preceptorships-regular days for industry personnel to visit TRM and gain insight into the roles and responsibilities of staff
• Pharmacist training days-to help TRM pharmacists understand the roles and responsibilities of pharmaceutical industry personnel

For further information, please contact:

Cathy Wright
Succinct Market Access & Value
Tel: +44 1494 549100
E-mail: cathy.wright@succinctcomms.com

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