Chill Brands Group announced that Mr. Michael Sandore has agreed to join the Company as Chief Commercial Officer, where he will lead the Company's sales and marketing group. This is a non-Board position. Over the past 18 years, Mr. Sandore has built a world-class track record in Sales Management with two iconic consumer brands, Anheuser-Busch InBev and Juul Labs.

Starting his career with Anheuser-Busch in 2003 to help activate AB's sports and entertainment properties, he later advanced to wholesale and retail sales management roles during his 15 years representing the company. In early 2018, Mr. Sandore was recruited by Juul Labs to build its retail and wholesale business among key regional and national customers. He was eventually named National Accounts Senior Sales Director for JUUL's top national key accounts within the U.S. convenience store channel.

Mr. Sandore was directly involved with deploying JUUL's age-verification platform consistent with its PMTA commitment, as well as additional strategic priorities, including merchandising contract design and execution, retail trade marketing and brand messaging, and an expansion of the brand's digital engagement.