Mitch Brantley Joins Charlie's Chalk Dust as Chief Marketing Officer
May 09, 2019 at 01:30 pm
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True Drinks Holdings Inc. announced the appointment of Mitch Brantley as Chief Marketing Officer of Charlie's Chalk Dust. In this new role Mitch will help grow and scale the existing Charlie's Chalk Dust line of e-liquid products, as well as provide his industry expertise in Charlie's Chalk Dust's efforts to expand into new markets. In his career, Mitch has shown significant experience growing consumer brands and managing multiple large distributorships. Mitch is a veteran executive in the consumer packaged goods space building brands like Snapple and Power Crunch. In his fifteen years at Snapple, Mitch began selling their products out of his car, later becoming one of the most successful Snapple distributors in the country. He went on to build five more Snapple distributors in Texas and California for Quaker Oats, Triarc and Cadbury Schweppes.
Charlie's Holdings, Inc. is engaged in formulating, marketing and distributing non-combustible nicotine-related products, alternative alkaloid vapor products, and hemp-derived vapor and edible products. Its wholly owned subsidiaries include Charlieâs Chalk Dust, LLC, which produces and sells nicotine-based and alternative alkaloid vapor products, and Don Polly, LLC, develops, markets and distributes products containing cannabinoids derived from hemp. Its alternative alkaloid products include SPREE BAR vapes with Metatine and are available with rechargeable, reusable batteries. Its other cannabinoids include PINWEEL Disposable, PINWEEL Carts and PINWEEL Edibles. The Companyâs products are produced through contract manufacturers for sale through select distributors, specialty retailers, and third-party online resellers throughout the United States, and in select international markets including the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada.