Celsius Holdings, Inc. announced its expansion into the sporting goods channel with distribution of its Original line at over 250 DICK'S Sporting Goods stores nationwide. CELSIUS® has also added an additional SKU with Target, Kiwi Guava, across over 1,000 stores with additional expansion plans expected and has continued expansion in the military channel, which increased to over 75,000 units sold per week as of December 2018, up from the 40,000 units it announced in May of 2018. DICK'S will initially carry four SKU's of CELSIUS®' Original Line across more than 250 locations. Notably, CELSIUS® will be positioned on shelf end-caps near the front of the store, a strategic, high-visibility placement where consumers can grab and go with a single-serve when entering the store or while checking out. This sporting goods channel expansion further exemplifies the company's broad appeal and stands alone in the beverage market with significant sales growth and extensive acceptance in convenience stores, grocery, drug channel, vitamin specialty, health & fitness clubs, online, sporting goods, vending and big block retail.