Celsius Holdings Announces New Retail Placement at DICK'S Sporting Goods, Target and Military Expansion
January 08, 2019 at 01:30 pm
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Celsius Holdings, Inc. announced its expansion into the sporting goods channel with distribution of its Original line at over 250 DICK'S Sporting Goods stores nationwide. CELSIUS® has also added an additional SKU with Target, Kiwi Guava, across over 1,000 stores with additional expansion plans expected and has continued expansion in the military channel, which increased to over 75,000 units sold per week as of December 2018, up from the 40,000 units it announced in May of 2018. DICK'S will initially carry four SKU's of CELSIUS®' Original Line across more than 250 locations. Notably, CELSIUS® will be positioned on shelf end-caps near the front of the store, a strategic, high-visibility placement where consumers can grab and go with a single-serve when entering the store or while checking out. This sporting goods channel expansion further exemplifies the company's broad appeal and stands alone in the beverage market with significant sales growth and extensive acceptance in convenience stores, grocery, drug channel, vitamin specialty, health & fitness clubs, online, sporting goods, vending and big block retail.
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a fitness drink or supplement which, with exercise, is designed to accelerate metabolism and burn body fat while providing energy. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. The Company also offers a new CELSIUS Essentials line, available in 16-ounce cans. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce. Additionally, the Company's products are also offered in certain Canadian, European, Middle Eastern and Asia-Pacific markets. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C.