General Assembly Holdings Limited announced that Director of Sales, Brendan Beamish brings extensive experience leading sales for established CPG brands, including Nature's Path Foods, Smucker Foods of Canada, Folgers Coffee and Steam Whistle Brewing. In his new role, he will apply his skills managing teams, implementing sales and market development strategies and navigating the landscape of major Canadian retailers to drive meaningful growth in GA's promising grocery business. Senior Vice President, Marketing Ryan Donik brings over a decade of experience optimizing the marketing efforts behind premium brands.

Prior to joining GA Pizza, Mr. Donik was at Samsung Canada. Before that, he worked at Loblaw Companies Limited. Eric Hacke is promoted to the new role of Senior Vice President, Technology.

Mr. Hacke joined GA Pizza in early 2021 as Vice-President of Software Engineering. Before that, he worked as founder and lead developer for a series of startups and mid-sized tech companies, building new products for such organizations as Honeywell, Voiceflow and Xero. Mr. Hacke's strong history of technical leadership and deep understanding of fast-growing teams have been instrumental in strengthening GA Pizza's tech stack.

In his new position, he will strengthen the technical backbone required for rapid retail expansion, including building out the Company's Enterprise Resource Planning (ERP) (to support scaling production and more complex supply chains) and improving business intelligence and analytics (to better empower sales and production management). In light of the appointment, Greg Pogue has resigned as Chief Technology Officer of the company, effective January 24, 2022.