Burgundy Diamond Mines Limited confirmed that its new ultra-luxury diamond brand, Maison Mazerea, has been officially launched in Paris at a landmark event on 1st July. The event of Maison Mazerea at Hotel Marois in Paris was also the first public appearance of the newly-named Grace Diamond (see Announcement dated 20 June), one of the rarest pink diamonds in the world, soon to be exhibited in a jewellery creation by renowned Place Vendôme designer, Lorenz Bäumer. Guests were also able to view a spectacular collection of rough and polished Fancy Colour diamonds in a unique display that drew great interest.

As announced on 16 June, the unveiling of the Maison Mazerea brand is the final key part of Burgundy's strategy to become a world leading end-to-end Fancy Colour diamond company. The vertically integrated model of mining and buying rough stones, conducting its own cutting and polishing, then selling via Maison Mazerea, will allow Burgundy to capture the full margins from the diamond value chain and completely differentiates the Company's value proposition. Specialising in the rarest Fancy Colour diamonds of irreproachable provenance, Maison Mazerea is the world's first Haute Diamanterie Maison, and has been inspired by the famous 17th century diamond collection bequeathed by Cardinal Jules Mazarin to Louis XIV and the French Crown Jewels.

Fancy Colour natural diamonds produced by Maison Mazerea will be characterised by unique heritage cuts hand-crafted through meticulous cutting and polishing by world renowned artisans. By owning the entire process from discovery to design, Maison Mazerea provides an undeniable guarantee of provenance and ethical practices, and leads the way in the revival of Haute Diamanterie.