Tokyo - Bridgestone Corporation (Bridgestone) is proudly contributing a variety of tires, services and performance products at the Olympic and Paralympic Games Paris 2024.
As a Worldwide Olympic and Paralympic Partner, Bridgestone is committed to helping support and enhance the experience for all athletes, staff, fans and visitors in Paris.
Bridgestone is a global leader in tires that drive premium performance. The company's contributions to Paris 2024 operations and activities are designed to showcase how we are creating social and customer value through safety, sustainability, inclusivity and innovation.
These efforts include: Advanced tires and automotive service for Paris 2024 fleet vehicles; Road safety education for Paris 2024 drivers; Collaboration with fellow Paris 2024 partners to advance inclusive and sustainable transportation options at the event and High-performance golf products and adaptive sports equipment for Olympic and Paralympic athletes.
'The Olympic and Paralympic Games are powerful platforms that unite and inspire people around the world through emotion and performance,' said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and For Immediate Release Contact: Keith Cawley CawleyKeith@bfusa.com Africa (BSEMEA). 'The objectives of the Olympic and Paralympic movements closely align with Bridgestone's mission 'Serving Society with Superior Quality' and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we are promoting and demonstrating our shared values to our employees, our communities, and our customers.'
Advanced Tire Performance and Service for the Paris 2024 Fleet
As the Official Tire of the Olympic and Paralympic Games, Bridgestone is helping keep the official Olympic and Paralympic fleet in motion. Bridgestone is providing a variety of its premium tires for more than 1,000 of Toyota's newly-provided vehicles.
This product offering includes the new Bridgestone Turanza 6 and the Bridgestone Alenza 001 tires featuring the company's advanced ENLITEN technology. ENLITEN is a combination of cutting-edge technologies and materials designed to optimize performance, durability, and/or sustainability characteristics.-1 Through ENLITEN, Bridgestone will continue to design premium tires to fit the evolving performance needs of its customers and the future mobility ecosystem, particularly EVs. Bridgestone is also providing its high-performing motorcycle tires for more than 20 motorcycles used in support of Paris 2024 road course events. These provisions include tire fitments for a prototype Kawasaki hydrogen motorcycle.
More than three dozen Bridgestone-owned Speedy and First Stop tire and maintenance service centers will be on call during Gamestime to support all fleet tires and passenger vehicles. These locations throughout the Paris 2024 venue footprint will provide tire checks and related automotive service for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also provide glassrelated services, including windshield repair and replacement.
About Bridgestone Corporation
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
About Bridgestone Corporation's Worldwide Olympic and Paralympic Partnerships
Bridgestone proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018. Bridgestone is dedicated to delivering products, services and solutions that improve the way people move, live, work and play, and its commitment to the Olympic Movement and Paralympic Movement continues a history of sport and innovation dating back more than 100 years. As a worldwide partner, Bridgestone has marketing rights that include its full range of tires, tire services and selected automotive vehicle services, self-propelled bicycles, seismic isolations bearings, and a variety of building and industrial products.
About Team Bridgestone
All Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are designed to empower people of all backgrounds and abilities to persevere through adversity and perform at their best, no matter what. In support of these efforts, the company is currently partnering with more than 40 inspiring Olympians, Paralympians, and hopefuls from ten countries and over 20 sports to serve as Team Bridgestone brand ambassadors on the Road to Paris 2024.
Contact:
Keith Cawley
Email: CawleyKeith@bfusa.com
BRIDGESTONE CORPORATION 
