Bluma Wellness Inc. (the 'Company' or 'Bluma Wellness') (CSE: BWEL.U) is pleased to announce that its wholly-owned operating subsidiary, One Plant Florida, intends to open its sixth retail dispensary and delivery hub, located in Avon Park, Florida on or before Monday, October 19, 2020, subject to the receipt of all required regulatory approvals from the City of Avon Park and the Florida Office of Medical Marijuana Use ('OMMU').

One Plant Florida's Avon Park location will be centrally located at 299 U.S. Highway 27 S, Avon Park, FL 33825, allowing One Plant Florida to serve qualified patients in Highlands County and throughout Central Florida. 'We are very excited to join the Avon Park community, and we look forward to a long and productive relationship with the community and its patients,' said Brady Cobb, CEO of Bluma Wellness. 'This new location will allow us to better serve patients in Central Florida as we contine to focus on expanding and optimizing our home delivery and curbside pickup network throughout the state.' Bluma Wellness intends to open three (3) additional One Plant Florida retail dispensaries and/or delivery hubs in Orlando (Fern Park), North Miami, and Bonita Springs by the end of 2020, pending receipt of all required municipal approvals and regulatory approvals from the OMMU.

About Bluma Wellness Inc.

Bluma Wellness Inc. owns and operates a vertically-integrated, licensed medical cannabis company in the State of Florida doing business as 'One Plant Florida.' One Plant Florida cultivates, processes, dispenses and retails medical cannabis to qualified patients in the State of Florida through multiple retail dispensaries and an innovative next-day door-to-door e-commerce home delivery service, thereby offering convenient access for its customers and meeting the demands of an evolving retail landscape. Bluma Wellness plans to continue expanding its cultivation and distribution operations as the Florida market grows and may enter into other US states where the production, distribution and use of cannabis is permitted under state law.

Forward-Looking Information

This news release contains 'forward-looking information' within the meaning of applicable Canadian securities laws including information relating to the planned opening of One Plant Florida's Avon Park, Florida retail dispensary and delivery hub, the planned opening of additional retail dispensaries and delivery hubs in Florida, the issuance of the Common Shares pursuant to the Debt Settlement Agreement, and the Company's strategic business plans. Although the Company believes, in light of the experience of its officers and directors, current conditions and expected future developments and other factors that have been considered appropriate, that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because the Company can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements due to a variety of known and unknown risks and uncertainties including, without limitation: risks relating to cannabis being illegal under US federal law and risks of US federal enforcement actions related to cannabis activities; the Company's ability to comply with all applicable governmental regulations in a highly regulated business; negative changes in the political environment or in the regulation of medical cannabis in the state of Florida; the risk of any disruptions to the Company's business and operations as a result ofthe COVID-19 pandemic; negative shifts in public opinion and perception of the cannabis industry and cannabis consumption; increasing competition in the industry; risks of product liability and other safety-related liability as a result of usage of the Company's cannabis products; the Company's limited operating history with no assurance of profitability; the ability of the Company to access future financing if needed or on terms acceptable to the Company; the risk of defaulting on its existing debt risk of shortages of or price increases in key inputs, suppliers and skilled labor; the risks inherent in running agricultural operations such as pests and crop failure; loss of licenses; reliance on key personnel; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation. The forward-looking information in this press release are made as of the date of this release. The Company does not undertake any obligation to update forward-looking information except as required by applicable securities laws.

Contact:

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