BlueBet : Q3 FY22 Investor Presentation

For personal use only

29 April 2022

ASX Announcement (ASX:BBT)

Q3 FY22 Investor Presentation

BlueBet Holdings Limited (ASX:BBT) (BlueBet or the Company) is pleased to provide the attached Q3 FY22 Investor presentation.

AUTHORISATION

This announcement has been authorised for lodgement to the ASX by the BlueBet Board of Directors

--END-

For further information, please contact:

Investor Enquiries	Media Enquiries
Darren Holley	Citadel - MAGNUS
CFO	Jack Gordon
[e-mail]	[e-mail]
About BlueBet

BlueBet is a mobile-first, online bookmaker with a vision to provide more innovative wagering products to customers of Australian and international racing and sports.

BlueBet offers wagering products on 31 sports in Australia and internationally, plus entertainment and politics wagering markets. BlueBet provides customers a wide range of traditional wagering products as well as more innovative products, such as Exotics, Same Game Multis and Same Race Multis.

BlueBet is powered by a scalable, cloud-based technology platform, which has been materially customised and enhanced by the Company to focus on providing customers with the best experience possible. BlueBet has developed its customer-facing technology platform, website and native apps with a mobile-first strategy, to deliver a premium mobile experience to the customer.

BlueBet Holdings Ltd I 9/8 Spring Street, Sydney NSW 2000 Iwww.bluebet.com.au

1

Q3 FY22 INVESTOR PRESENTATION	1	APRIL 2022

Q3 FY22 INVESTOR PRESENTATION & APPENDIX 4C

April 2022

IMPORTANT NOTICE & DISCLAIMER

Acceptance

This presentation has been prepared by BlueBet Holdings Ltd (ACN 647 124 641) (BlueBet).

By accepting, accessing or reviewing this presentation, you acknowledge and agree to the terms set out in this Important Notice and Disclaimer.

Summary of information

This presentation has been provided to you solely to convey information about BlueBet and its related entities, and their activities, for the quarterly period ended 31 March 2022. The information in this presentation is general in nature and does not purport to be complete, nor does it contain all the information which a prospective investor may require in evaluating a possible investment in BlueBet. It has been prepared by BlueBet with due care, but other than as required by law, no representation or warranty, express or implied, is provided in relation to the accuracy, fairness or completeness of the information. Statements in this presentation are made only as of the date of this presentation, unless otherwise stated, and the information in this presentation remains subject to change without notice.

None of BlueBet, its representatives or advisers is responsible for updating, or undertakes to update, this presentation. Items depicted in photographs and diagrams are not assets of BlueBet, unless stated.

This presentation should be read in conjunction with BlueBet's Results Announcement for the quarterly period ended 31 March 2022, as well as other periodic and continuous disclosure information lodged with the ASX, which are available atwww.asx.com.auand the BlueBet Investor Centre accessible viawww.bluebetplc.com.

Industry data

Certain market and industry data cited or used in the preparation of this presentation may have been obtained from research, surveys or studies conducted by third parties, including industry or general publications. None of BlueBet, its representatives or advisers have independently verified any such market or industry data provided by third parties or industry or general publications, nor have those third parties or industry or general publications authorised or approved the publication of this presentation.

Not financial product advice or offer

This presentation is for information purposes only and is not a prospectus, product disclosure statement, pathfinder document for the purposes of section 734(9) of the Corporations Act or other disclosure document under Australian law or the law of any other jurisdiction. It is not, and should not be considered as, an offer, invitation, solicitation, advice or recommendation to buy or sell or to refrain from buying or selling any securities or other investment product or to enter into any other transaction in any jurisdiction. It has been prepared without accounting for any person's individual objectives, financial or tax situation or any particular needs. Readers should consider the appropriateness of the information having regard to their own objectives, financial and tax situation and needs, make their own enquiries and investigations regarding all information in this presentation including but not limited to the assumptions, uncertainties and contingencies which may affect future operations of BlueBet and the impact that different future outcomes may have on BlueBet, and seek legal and taxation advice appropriate for their jurisdiction.

Financial data

Investors should note that this presentation contains historical financial information. The historical information, provided in this presentation is for illustrative purposes only and is not represented as being indicative of BlueBet' views on its future financial condition and/or performance. Investors should be aware that certain financial measures included in this presentation are 'non-IFRS financial information' under ASIC Regulatory Guide 230: 'Disclosing non-IFRS financial information' and are not recognised under Australian Accounting Standards (AAS) and International Financial Reporting Standards (IFRS). The non-IFRS financial information/non-GAAP financial measures include EBITDA, net debt and others. Such non-IFRS financial information/non-GAAP financial measures do not have a standardised meaning prescribed by AAS or IFRS. Therefore, the non IFRS financial information may not be comparable to similarly titled measures presented by other entities and should not be construed as an alternative to other financial measures determined in accordance with AAS or IFRS. Although BlueBet believes these non-IFRS financial measures provide useful information to investors in measuring the financial performance and condition of its business, investors are cautioned not to place undue reliance on any non-IFRS financial information/non-GAAP financial measures included in this presentation. The non-IFRS financial information in this presentation has not been audited or reviewed in accordance with AAS. All currency figures in this presentation are in Australian dollars ($ or A$) unless stated otherwise.

Effect of rounding

A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the effect of rounding. Accordingly, the actual calculation of these figures may differ from the figures set out in this presentation.

Past performance

Past performance of BlueBet, including past share price performance, cannot, and should not, be relied upon as an indicator of (and provides no guidance as to) future BlueBet performance. Nothing contained in this presentation, nor any information made available to you is, or shall be relied upon as, a promise, representation, warranty or guarantee, whether as to the past, present or future.

Future performance and forward-looking statements

This presentation contains forward-looking statements, forecasts, estimates, projections, beliefs and opinions (Forward-Looking Statements). Forward-Looking Statements can be identified by the use of terminology, including, without limitation, the terms 'believes', 'estimates', 'anticipates', 'expects', 'projects', 'predicts', 'intends', 'plans', 'propose', 'goals', 'targets', 'aims', 'outlook', 'guidance', 'forecasts', 'may', 'will', 'would', 'could' or 'should' or, in each case, their negative or other variations or comparable terminology.

Forward-Looking Statements reflect expectations as at the date of this presentation. However, they are not guarantees or predictions of future performance or events or statements of fact. They involve known and unknown risks, uncertainties and other factors, many of which are beyond BlueBet' control, and which may cause actual results to differ materially from anticipated results, performance or achievements expressed or implied by the Forward-Looking Statements contained in this presentation.

Other than as required by law, although they believe there is a reasonable basis for the Forward-Looking Statements, neither BlueBet nor any other person (including any director, officer or employee of BlueBet or any related body corporate) gives any representation, assurance or guarantee (express or implied) as to the accuracy or completeness of each Forward-Looking Statement or that the occurrence of any event, results, performance or achievement will actually occur. Except as required by applicable laws or regulations, BlueBet does not undertake to publicly update or review any Forward-Looking Statements, whether as a result of new information or future events. Past performance cannot be relied on as a guide to future performance.

No representations or warranties

No representation or warranty, expressed or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, none of BlueBet and its related bodies corporate, or their respective directors, employees or agents, nor any other person accepts liability for any loss arising from the use of this presentation or its contents or otherwise arising in connection with it, including, without limitation, any liability from fault or negligence.

Authorisation

This presentation has been authorised for lodgement to the ASX by the BlueBet Board of Directors.

Q3 FY22 INVESTOR PRESENTATION	2	APRIL 2022

KEY QUARTERLY HIGHLIGHTS

Strong quarterly performance in Australia and significant progress made in the US, with Louisiana market access, US B2C brand announced and senior US appointments

ClutchBet announced³ as brand to spearhead BlueBet's US B2C US market entryKey US senior leaders appointed with SVP Operations & SVP Marketing AmericasThird US market access agreement² secured in LouisianaQ3 FY22 Turnover of $120.7 million (up 44.5% vs. PCP) driven by customer and Betcount growth

Strong Net Win of 10.9% (+0.7pp vs. PCP) rebounding from a competitive December Quarter

Strong growth in Active Customers¹, up 84.7% to 49,556

Effective marketing investment drove First Time Depositors (FTD) up by 86.1% with healthy CFTD to Annual Customer Value ratio of 3.3x

• 1. Customers who have placed a cash bet in the 12 months preceding the relevant period.

• 2. Agreement signed after quarter end.

Q3 FY22 INVESTOR PRESENTATION	3	APRIL 2022

US B2C BRAND ANNOUNCEMENT

Q3 FY22 INVESTOR PRESENTATION	4	APRIL 2022

The ClutchBet brand will spearhead our charge into the US market

• • A bold name which embodies strength, confidence and celebrates the pursuit of winning.

• • Expected to resonate strongly with the US market.

• • Brand name trademarked and domains acquired for US market entry.