BILLABONG INTERNATIONAL LIMITED MEDIA RELEASE
BILLABONG RENEWS SURFAID PARTNERSHIP• Billabong to launch "SurfAid September" globally.
• Focus on reducing childbirth and infant mortality in communities living near
iconic surfing destinations.
• Billabong athletes to highlight key SurfAid projects.
Gold Coast, QLD (April 2, 2015) - Billabong has renewed its long-‐term partnership with SurfAid to improve the health and well being of locals living in some of the world's most iconic surfing destinations.
The new agreement will see the launch of "SurfAid September" -‐ a global effort led by Billabong that includes title sponsorship of two SurfAid Cup surf contests and fundraisers in Malibu and Sydney.
Funds raised will go towards key projects, including SurfAid's program in Nias, Indonesia that has successfully increased the quality of health services for countless mothers and children, while reducing mortality rates.
Billabong athletes, Courtney Conlogue and Dave Rastovich, will also travel to Nias to learn about the projects first hand with the brand sharing their experiences in September across its 8 million plus social media users globally.
SurfAid CEO Andrew Judge said the charity that was founded by a small group of surfers in 2000 was delighted to be continuing its successful relationship with one of surfing's most iconic names.
"Billabong has been one of SurfAid's longest-‐term supporters - always there when an emergency strikes. This new initiative will take our partnership to another level. We are enormously grateful to Billabong for their support, which has helped to save countless lives."
Shannan North, Global President of Billabong said SurfAid was both the right choice to partner
with and an enormously popular one amongst athletes and the wider Billabong team.
"SurfAid not only has huge respect and credibility in the surfing community but also the local communities in which it works. The projects they drive deliver real lasting change to improve the health, wellbeing, and self-‐reliance of people living in isolated regions near some of the world's most iconic surfing destinations."
Further details of "SurfAid September" will be released in the coming weeks.
Chris.Fogarty@billabong.com.au
About SurfAid:
SurfAid's core mission is to save the lives of women and children in remote areas of Indonesia - areas connected to them by surfing. SurfAid was borne out of one surfer's desire to make a difference. The approach is to work with each individual community or village to affect long term behavior change. They believe that working with communities to develop their own solutions is the most effective form of aid -‐-‐ a "hand up, not a hand out". Their local staff provides advice, training and expertise, but it is up to the community to implement and embrace change. The investment donors make today will have lasting impacts for generations to come.
Throughout SurfAid's history, Billabong has provided support including efforts around reducing malaria in the Mentawai, being a key relief donor after the 2005 Boxing Day tsunami in Aceh, the Mentawai island tsunami in 2010 and most recently, the Typhoon Haiyan in the Philippines.
For more information go to www.surfaid.org
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