Bianor Holding AD (BUL:BNR) signed definitive agreement to acquire 51% stake in Prime Holding Jsc. on May 29, 2024. Concurrently, Bianor Holding has option to acquire remaining 49% stake in Prime Holding. In related transaction, Bianor Holding signed definitive agreement to acquire Digital Lights Ltd. The two transaction has a combined deal value of ?50 million. The acquisitions consolidate the companies already part of Bianor, as well as Prime Holding and Digital Lights, under a new brand, Wiser Technology, positioning the group among Europe's leading high-tech software service providers. Wiser Technology will initially maintain the existing operational structures of its subsidiaries while centralizing corporate development, finance, marketing and sales. Digital Lights CEO Dimitar Dimitrov and Prime Holding CEO Georgi Sokolov will join Wiser's board of directors, whereas Bianor co-founder and CEO Kosta Jordanov will serve as the group's executive director and remain on its board. The companies in the group will continue to operate largely independently with their existing team and structure. Activities related to corporate development and finance, as well as marketing and sales, will be centralized in the holding company and will serve all companies in the group. The acquisition of the ownership of "Prime Holding" AD and "Digital Lights" OOD will be carried out after the fulfillment of certain preliminary conditions agreed in the acquisition agreements, and the fulfillment of some of these conditions is beyond the control of the parties.

Consultants on the transactions are PricewaterhouseCoopers; KPMG; Ernst and Young; Djingov, Gouginski, Kyutchukov & Velichkov; Karastoyanov, Dobrenova & Associates; Schoenherr Bulgaria; and Shopova, Kolarova & Partners acted as legal advisor to Bianor Holding. Entrea Capital Ltd acted as financial advisor to Bianor Holding. Warehouses De Pauw SA (wdp) and AFA acted as Consultants on the transactions to Bianor.