Backed by tech giants like Amazon, Google and Microsoft, AOMedia Video 1 (AV1) is an efficient emerging video format. However, it is facing slow adoption due to the highly complex and costly processes of upgrading existing video libraries in growing markets like artificial intelligence (AI), machine learning, streaming and user-generated content. Today Beamr and NVIDIA are going to jointly present for the first time a proposed solution to this challenge, at the ACM Mile-High-Video 2024 conference.
While video usage is growing at an exponential pace, most videos today are still based on a 20 year old format (AVC / H.264), that existed before smartphones, AI, 85" screens and high-speed internet. The research presented today will highlight the Beamr-NVIDIA collaboration in facilitating the transition to AV1 adoption at scale. Beamr and NVIDIA will describe an automated process to transfer video libraries and repositories into the emerging format. This is done while securing video quality with an optimized bitrate and using NVIDIA’s hardware.
Beamr CTO,
Shoham added: “Beamr technology powered by NVIDIA’s encoder (NVENC) addresses these two challenges by using NVIDIA’s hardware accelerated AV1 encoding with performance that is equal, and even superior, to previous formats. It is done at the same cost thanks to NVIDIA’s focus on the adoption of the latest standards. We also made the conversion to modern formats, or ‘codecs’, such as AV1, fully automated, so that going from an AVC format to a smaller, more efficient AV1 format is seamless and does not introduce any quality degradation”.
Beamr’s technology that enables efficient format modernization is Content-Adaptive-Bitrate, which is backed by 53 patents and the fruit of more than a decade of research and development. The ACM Mile-High-Video conference is a flagship video formats and streaming event that is geared towards practicing engineers in areas related to media compression and streaming. This event, held annually in
As previously announced, Beamr is scheduled to launch on
About Beamr
Beamr (Nasdaq: BMR) is a world leader in content adaptive video solutions. Backed by 53 granted patents, and winner of the 2021 Technology and Engineering Emmy® award and the 2021 Seagate Lyve Innovator of the Year award, Beamr's perceptual optimization technology enables up to a 50% reduction in bitrate with guaranteed quality. www.beamr.com
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