beaconsmind AG has gained Campbell Gray Hospitality (CGH) as a new customer. Founded in 1996, Campbell Gray Hospitality is a UK-based management company specialising in the development and operation of hotels, resorts, restaurants, bars, clubs and spas. The portfolio of CGH currently includes more than 10 hospitality businesses in 5 countries in Europe, the Middle East and Asia.

The location-based marketing solution from beaconsmind will initially be deployed in the group's coffee houses in Dubai, United Arab Emirates. It is planned to use the beaconsmind Suite software in other CGH businesses such as hotels and restaurants worldwide in the future. Thanks to the comprehensive analytical tools and features of the beaconsmind Suite software, CGH will be able to further increase customer loyalty and boost cross-selling.

At present, beaconsmind is developing a white-label app for Campbell Gray Hospitality. This app will include offers such as bonus programmes and discount promotions for all of the company's properties and will interconnect the service offerings of CGH even more closely. The new app will be an important communication and marketing channel to reach new customers and provide personalised offers to users.

By linking the data from the stationary operation with that of the beaconsmind Suite software, CGH receives comprehensive profiles of customer expectations and needs and can respond directly to customer wishes and feedback. This significantly enhances the customer experience.