Barry Callebaut AG / Resent Press Release with attachment available via link: Press Release: Barry Callebaut: first-time application of IFRS 8 ("Operating Segments") incl. previous year's restated figures processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement. 

Zurich/Switzerland, January 7, 2010 ? Barry Callebaut AG, the world's leading
manufacturer of high-quality cocoa and chocolate products, will announce its key
sales figures for the first three months of fiscal year 2009/10, ended November
30, 2009, on January 13, 2010.

In this respect Barry Callebaut informs that its reporting structure has been
adapted as from 2009/10 onwards, as a consequence of the first-time application
of IFRS 8 ("Operating Segments"). This standard requires that the reported
operating segments correspond to the internal management reporting used by the
chief operating decision maker. Accordingly, Barry Callebaut reports by Region.
The globally managed "Global Sourcing & Cocoa" business is reported as a
separate operating segment like a Region. The adjusted reporting structure will
be as follows:

  * Operating Segments defined by Region; the globally managed "Global Sourcing
    & Cocoa" business is reported like a Region:

o       Figures reported under "Global Sourcing & Cocoa" include all sales of
cocoa products (also called ?semi-finished products") to third-party customers
in all regions

o       Figures shown under the Regions Europe, Americas, and Asia-Pacific show
all chocolate sales in the respective region (Food Manufacturer Products,
Gourmet &  Specialties Products, Consumer Products)


Additional information on third-party sales volume and revenue is provided for
the most relevant product groups:

o       Global Sourcing & Cocoa (worldwide sales of cocoa products)

o       Food Manufacturer Products (worldwide sales)

o       Gourmet & Specialties Products (worldwide sales)

o       Consumer Products (worldwide sales)


The product groups are basically unchanged compared to the previous Business
Unit reporting view; differences to the figures published in 2008/09 result from
a reclassification of certain Food Manufacturer Products into Consumer Products.

For comparison reasons, the Group's previous year figures (2008/09) will also be
presented in the new reporting structure for the comparable prior-year period.
Barry Callebaut already provides these restated figures for the first quarter of
fiscal year 2008/09 in the table below, in the same format in which the
quarterly numbers will be released on January 13, 2010, at 7:00am CET.


The complete news release can be downloaded from the following link:
http://hugin.info/100441/R/1371304/335534.pdf



 for investors and financial analysts:  for the media:

 Simone Lalive d?Epinay,                Gaby Tschofen,

 Head of IR                             VP Corp. Communications

 Barry Callebaut AG                     Barry Callebaut AG

 Phone: +41 43 204 04 23                Phone: +41 43 204 04 60

 simone_lalive@barry-callebaut.com      gaby_tschofen
                                    e_temp_url#>@barry-callebaut.com
                                        






[HUG#1371426]



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Barry Callebaut AG
P.O. Box Zurich Switzerland

WKN: 914661;ISIN: CH0009002962;