Mary Ellen Keating
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com
Carolyn J. Brown
Corporate Communications
Barnes & Noble, Inc.
(212) 633-4062
cbrown@bn.com
Paul Crichton
Simon & Schuster
(212) 698-2809
paul.crichton@simonandschuster.com
New York, New York - January 4, 2012 - Barnes & Noble, Inc.
(NYSE: BKS), the leading retailer of content, digital media
and educational products, today announced plans to once again
recognize January as "No Name-Calling Month" in its stores
and online at Barnes & Noble.com. Now in its second
year, the month-long campaign is aimed at bringing attention
to the national problem of name-calling and bullying of all
kinds. Barnes & Noble stores across the country will
bring awareness to "No Name-Calling Month" by placing "No
Name-Calling" signage in various locations, and hosting a
national Storytime event and other activities. Barnes &
Noble.com will feature exclusive video content from
bestselling children's, young adult and adult authors
discussing their thoughts and experiences on bullying.
Barnes & Noble has partnered with Simon & Schuster Children's
Publishing and the Gay, Lesbian and Straight Education
Network (GLSEN), creators of No Name-Calling Week in schools,
in this effort to stop bullying.
"Barnes & Noble is pleased to be partnering with Simon &
Schuster and GLSEN in this important effort to bring
awareness to the seriousness of name-calling, teasing,
bullying and cyberbullying," said Mary Amicucci, vice
president of Children's Books for Barnes & Noble.
"Barnes & Noble has always provided parents, teachers and
children with books, magazines and other materials, as well
as in-store activities, that engage people in on-going
dialogues and inspire ways to communicate with one
another. This campaign is just one more way we can
help."
"GLSEN is honored that Barnes & Noble is a returning partner
for No Name-Calling Week," said GLSEN Executive Director
Eliza Byard. "Barnes & Noble has been a tremendous supporter
for this annual event that aims to address name-calling and
bullying in our schools. We are thankful for their commitment
to share the message of respect for difference to students,
parents and educators across the country."
"We are extremely proud to have co-founded No Name-Calling
Week with GLSEN eight years ago and we are delighted that
Barnes & Noble has joined us once again to help spread the
ever important message of acceptance and respect to thousands
of students, parents, and educators across the country," said
Michelle Fadlalla, Director of Marketing, Education & Library
for Simon & Schuster.
First launched in March 2004, No Name-Calling Week was
developed in a partnership between GLSEN and Simon & Schuster
Children's Publishing. The campaign was inspired by the young
adult novel, The Misfits by James Howe, which tells
the story of four best friends who, tired of the constant
teasing in their middle school, decide to run for student
government on a No Name-Calling platform.
During No Name-Calling Month, stores will host Barnes & Noble
Educator Appreciation Week from January 14 through January
22. Stores will have No Name-Calling materials available for
teachers and educators including book recommendations, tip
sheets for organizing No Name-Calling events, lesson plans
for elementary and middle school students, bracelets,
classroom posters and buttons for educators to use in their
classrooms.
Barnes & Noble.com will feature:
- ).
- Exclusive video content from bestselling children's, teen and adult authors including Hilary Duff, Richard Paul Evans, Lisa McMann, Laurie Halse Anderson, Ellen Hopkins, Margaret Peterson Haddix and Sarah Pekkanen. The authors will discuss their thoughts on and experiences with bullying.
- B&N Kids Expert Circle articles with tips and advice on how to deal with bullying ().
- E-mails regarding No Name-Calling events and special savings offers.
As part of this campaign, GLSEN will also produce a National
No Name-Calling Creative Expression Exhibit, in which
students can submit any type of artistic expression that
relates to their experiences with or ideas of bullying.
Over the years, thousands of students nationwide have
submitted a variety of poems, stories, essays, drawings,
collages, sculptures and songs. More information about
past submissions, as well as about the No Name-Calling Week
campaign, can be found at and in Barnes & Noble stores.
Simon & Schuster has created a No-Name Calling page for
parents, teachers, and librarians featuring recommended
books, discussion guides, anti-bullying videos from
bestselling authors, and a chat board.
distribué par | Ce noodl a été diffusé par Barnes & Noble Inc. et initialement mise en ligne sur le site http://www.barnesandnobleinc.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-04 15:21:56 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |