Matt Meeker to Become Chief Executive Officer of Bark, Inc
January 10, 2022 at 09:15 pm
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BARK, Inc. announced that Matt Meeker, Co-Founder and Executive Chairman of BARK, will become Chief Executive Officer, effective immediately. Mr. Meeker had served as Chief Executive Officer of BARK for nine years following its inception in 2011. The incumbent Chief Executive Officer, Manish Joneja, has informed the Board of Directors of his desire to resign in order to remain closer to his family in Seattle and will serve as an advisor to the company through April 2022 to ensure a smooth transition.
BARK, Inc. is a dog-centric company. The Company is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded BARK. The Company's products are sold direct-to-consumer (DTC) and through its network of retail partners. It offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog's home. Customers have the option to subscribe to these products on a monthly, six month, or annual basis. It offers customers incremental products via ATB, which enables it to cross-sell customers into its full portfolio of products, including kibble, treats, toppers, dental and more. Its toys category also includes revenue derived from the sale of other products such as beds, leashes, apparel, and other miscellaneous products. The Company also offers Barkbox and Super Chewer boxes.
BARK, INC. 
