BARK, Inc. announced the appointment of Meghan Knoll as Chief Direct-to-Consumer Officer, effective June 3, 2024. Reporting to the Company?s Co-Founder and Chief Executive Officer, Matt Meeker, Ms. Knoll will lead BARK?s direct-to-consumer (?DTC?) business. Most recently, Ms. Knoll served as the Chief Executive Officer of Cat Person, a subscription-based cat food company backed by Harry?s Labs.

Prior to that, she spent over seven years at BARK, where she held various roles, including General Manager, Super Chewer, and more recently, Senior Vice President, Direct-to-Consumer. Before her time at BARK, Ms. Knoll held senior roles at Nickelodeon and Viacom. She holds a B.A. from the University of Virginia and resides in New Lebanon, NY, with her two German Shepherd mixes, Tonks and Fozzie Bear.