BARCO : celebrates Cinemark's 100 percent digital cinema projector deployment

Cinemark completes U.S. digital cinema conversion with Barco projectors in only 18 months

Rancho Cordova, Calif., USA - 11 January 2012 - Digital cinema pioneer and holder of the world record for the brightest DC projector, announced today that it has completed Cinemark's digital cinema projector deployment, shipping and installing the final projector in comprising over 3,400 screens.

Cinemark, a long-term exhibitor partner to Barco, completed its digital cinema conversion in December to become the largest theater chain in North America with 100 percent digital projection in its domestic, first-run theaters in only 18 months. The company holds the distinction of being the first to deploy Barco's Series 2 projectors, the first to purchase .

In addition to supplying projectors to Cinemark, Barco also performed all of the installation services for the full circuit deployment, delivering and converting every single screen on time and in full. "We requested a very aggressive deployment schedule right from the start, and Barco hit each and every deadline," commented Damian Wardle, VP of Worldwide Theatre Technology & Presentation at Cinemark. "They've installed thousands of projectors in rapid succession, even as they were literally being introduced."

"Barco has been a terrific partner every step of the way," commented Alan Stock, Chief Executive Officer of Cinemark. "We've enjoyed great success with our digital cinema conversion, which attests to the excellent product quality, reliability and ease of use of Barco's projectors."

The final projector was installed in Greensboro, North Carolina, marking the conclusion of a deployment which began in May 2010. "We are thrilled to join with Cinemark in celebrating their outstanding accomplishment of becoming 100 percent digital," commented Patrick Lee, VP Digital Cinema for Barco North America. "As they continue their worldwide expansion and conversion to digital cinema, we will continue to provide Barco's hallmark customer service, technical support and certification training to assure their enjoyment of the best and brightest projectors in the world."

About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. is a leading domestic and international motion picture exhibitor, operating 436 theatres with 4,983 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of June 30, 2011. For more information, go to

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

© Copyright 2011 by Barco

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