Baosteel exhibition stand which is themed with "construct and share the value" shouted out a clangorous slogan "Be a part of your succuss" on the 14th China International Metallurgical Industry Exhibition which was held from 19th to 22nd of May. Through the most representative technology, product and service cases, Baosteel showed the value brought for the interested parties and its achievements in respect of technology advancement, energy conservation, environmental protection, comprehensive utilization and customer service, etc. by multimedia and other means, which attracted a lot of visitors both home and from foreign countries stopped to watch.

The exhibition was held in Beijing New International Exhibition Center. Baosteel exhibition stand was located in W2 exhibition hall with an exhibition area of 244m2. The stand was divided into four sections, including product exhibition area, Baosteel green environment exhibition area, Baosteel service exhibition area and Baosteel future exhibition area. All the sections comprehensively showed the corporate image and future development prospect and presented the positive energy to the public and interested parties. Baosteel product exhibition area showed the quality products, including high-strength steel for automobile, fine silicon steel and hot-rolled ultra-high strength steel, as well as home appliance plate, color-coated sheet and ultra-pure ferrite stainless steel, etc. Baosteel green environment exhibition area used an exhibition wall to display a general chart of clean production, energy conversion and comprehensive utilization of Baosteel in details. In front of the environmental protection exhibition wall, it was the exhibition area of comprehensive utilization of waste residue. Environment-friendly products from each link of waste residue treatment was displayed in three-dimensional way according to the process flow by using pictures, characters and objects. Demonstration model of water permeable brick which has interactivity and exquisite superfine slag powder gift attracted a lot of attention. Baosteel service exhibition area demonstrated the strategy transformation of Baosteel from manufacture to service, the emphasis is to transform from the traditional manufacturing industry to customer-centric service-oriented manufacturing industry, to extend the service scope from steel supply to supply of complete material solution for the customer. Baosteel future exhibition area showed people with Baosteel strategy of "One body with two wings" and that how the future enterprise to surround the E-commerce ecosystem of large enterprises with aggregation of large enterprises, breaking through of upstream and downstream of the supply chain, complement between basic service and supporting service and effective linkage of the main business platform through the situation of real time bidding of Eastern Steel On-line, on-line transaction situation of Shanghai Iron & Steel Transaction Center, e-commerce platform (purchase treasure and circulation treasure, etc.), big data service capacity of Baosight, 3D industrial video and animation technologies that do not require glasses, and dazzling video of Baosteel Zhanjiang Steel dream works.                      

Innovative and exquisite boat model, extremely beautiful Baosteel "Avatar" products tree and colourful exhibition and interaction contents on the Baosteel exhibition stand not only attracted the attention of visitors and exhibitors, but also therefore got "Best innovation prize" awarded by the sponsor. During communication, the worker of an enterprise beside the Baosteel exhibition stand said sincerely that they were the neighbour of Baosteel every year, the design philosophy, exhibition contents and well interaction with the visitors of Baosteel exhibition stand better and better year by year. There's another brother enterprise that organized their management team to visit Baosteel exhibition stand early in the morning on the first day of opening. Baosteel advertising video was also copied for reference by dozens of enterprises, including brother steel enterprises. There were some visitors even sanded in front of the large screen and used mobile phone to record the whole advertising video. During the exhibition, a message about Baosteel exhibition stand published by Baosteel WeChat public platform named free imagination space of Baosteel headquarter has been forwarded for nearly 700 times, its reading quantity has reached 12365 person-time up to now.




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