May 25, 2017 – axélero puts Artificial Intelligence at the service of the business world: Presenting Axél, the integrated platform developed by axélero Next

axélero puts Artificial Intelligence at the service of the business world: Presenting Axél, the integrated platform developed by axélero Next Banca Mediolanum first to choose axélero's new innovative solution

Milan, 25 May 2017 - axélero, an Internet Company listed on the AIM Italia market (Ticker: AXEL), once again confirms its focus on technological innovation and presents Axél, a quantum-computing integrated artificial intelligence platform that accelerates business and that will be presented tomorrow, Friday 26 May at 4.30 pm, at the Wired Next Fest.

Banca Mediolanum was the first to activateAxél, the new conversational solution by axélero Spa, on its website (www.bancamediolanum.it) to provide an innovative way of accessing information on the products offered by the bank. Starting May 26, Banca Mediolanum customers will be able to use Axél's chatbot as an alternative to traditional FAQs and ask their questions using natural language. Axél will provide answers by combining the Mediolanum-specific knowledge base with that of the millions of nodes and relationships of the innovative artificial intelligence solution. Axél is a revolutionary solution developed byaxélero Next, a business unit of axélero created to offer highly innovative services by developing artificial intelligence, with the aim of becoming the benchmark in Italy for high quality projects in the technological and digital fields, focusing on the medium and large enterprise and public administration markets.

In particular, Axél is an integrated Artificial Intelligence platform based on a proprietary algorithm that can learn concepts and automatically increase its performance over time. In addition, thanks to its Natural Language Processing (NLP), Axél can "understand" natural language using processes similar to those of the human mind and not only that: it monitors the number of people present in a given place - for example, an office - and suggests to customers the most suitable time to go. It also analyses documents, emails, SMSs, pictures and videos to identify their meaning, can understand the sentiment of opinions, reviews, comments and posts that users leave on social media, and perform cognitive profiling.

Axél's scope of application is broad: from customer care to marketing, from knowledge management to citizen services, the platform lends itself to direct integration with CRM, ERP, and DAM systems and with the best visual, textual and behavioural cognitive and predictive services. With Axél, axélero also aims to make it possible for small and medium businesses to use products and services based on artificial intelligence.

"For axélero, which has as its mission the digitisation of SMEs, innovation is a requirement and it belongs to our DNA. We have always been alert to the evolution of the digital world at a global level so as to anticipate trends by bringing to the market future-oriented products and services, for the benefit of our customers. Axél is a revolutionary solution that goes in this direction. Developed by our axélero Next division, with which we aim to accelerate businesses and services not only of large companies and of public administration, but also of small and medium-sized companies," commented Leonardo Cucchiarini, Chairman and Managing Director of axélero. "We are very pleased that a prestigious bank such as Banca Mediolanum has understood the value of our

solution and has decided to be among the first to offer its customers a new way to access product information."

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axélero S.p.A., a company established in 2008 and listed on the AIM Italia market since December 2014, is a leading provider of digital marketing solutions for SMEs. The Company's mission is in fact to accelerate the business of small and medium enterprises by providing them with access to digital solutions and services such as those used by big companies in order to unleash their competitive potential. Customers that choose axélero gain visibility, useful contacts and concrete results for their business. Market-maker approach, innovation and local roots are the characteristics of the Company, which operates through four business units: Smart & Business, offering digital solutions for SMEs and SOHOs with a network of over 400 digital consultants distributed across the country; Executive, specializing in custom projects for large companies and the Public Administration; Next, focused on developing artificial intelligence-based products that have won the Innovation Award of SMAU and Best Use of Artificial Intelligence in Customer Service; Lab, a corporate venture capital vehicle accelerating startups that develop products and services with high potential for SMEs.

Ticker symbol: AXEL, ISIN Code: IT0005069809 http://www.axelero.it/

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