Avnet, Inc. has announced Rebeca Obregon as the new president of Farnell, an Avnet company, effective July 1, 2024. Farnell is a high-service electronics components distributor with a comprehensive portfolio of products and supported by an international supply chain. Obregon previously held the position of senior vice president of Strategic Business Engagements and Supplier Management, where she led Avnet?s United, Velocity and Integrated business units, IP&E (interconnect, passive and electromechanical) supplier management and strategy, mergers and acquisitions.

Obregon has more than 30 years? experience in the semiconductor industry where she has built and grown teams and businesses from inception to profitable worldwide market leaders. Before joining Avnet in 2023, she was a corporate vice president at Amkor Technology.

She holds a B.S. in electrical engineering from Arizona State University, and an M.S. in electrical engineering from the National Technological University.