Ville Himberg has been appointed Chief Operating Officer (COO) and a member of the Management Team of Avidly Plc as of 1 March 2022. Himberg has previously been the CEO of the software and IT services company Bilot Oyj and prior to that for 15 years in different positions at the strategy, design and technology company Reaktor. In 2016, Himberg founded Reaktor's Amsterdam office which he also led until 2021.

Prior to this, Himberg held various expert roles and led Reaktor's consumer services among B2C accounts. Himberg began his almost 20-year career as a coder at the insurance company Pohjola and at new media company Satama Interactive.