Avery Dennison Corporation announced that Body Central Corp. is using Avery Dennison's Pathfinder(R) markdown solution to increase margins and help enhance the customer experience by improving markdown accuracy. The Pathfinder replaced Body Central's previous "red pen" price markdown process that was slow and inefficient and often meant markdowns weren't completed on time.

The old system also led to missed mark downs and resulted in a missed opportunity to sell an item during the first mark down versus the second or third. As a result of the implementation, Body Central is now able to complete markdowns in 50% less time than with the manual method. With the Avery Dennison Pathfinder, Body Central has achieved 98% markdown accuracy, improving margins and customer service, ensuring that the price on the ticket is the price the shopper pays at checkout.