ASMALLWORLD announced that it has entered a partnership with Emirates Skywards, the loyalty programme of Emirates, the larger international airline, and flydubai. Starting from September 2022, customers of ASMALLWORLD's best-selling Prestige and Signature memberships will be able to earn 250'000 or 500'000 Skywards Miles, which in turn can be used for exclusive travel benefits including flight rewards and upgrades with Emirates. Adding Emirates Skywards as a third airline loyalty programme will further expand the market for the Prestige and Signature memberships and is expected to contribute to ASMALLWORLD's profitable growth going forward.

ASMALLWORLD's Prestige membership, and especially the Miles & More option, has proven very popular with customers, especially with frequent flyers who use miles as payment for flights and flight upgrades. The new Emirates Skywards option will expand the target market for these memberships in the Middle East and globally, and will continue to add to the profitable growth of ASMALLWORLD in the coming years.