ASICS : Flagship Store ASICS STORE TOKYO Reopens Following Renovation
January 27, 2017 at 07:59 am
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Nationwide flagship store ASICS STORE TOKYO reopened on January 27 following renovation. ASICS STORE TOKYO first opened in February 2007 as ASICS' first directretail outlet offering the company's running goods. The store has been renovated in line with ASICS' globally-integrated retail concept.
The new concept is centred on the ASICS 'Sound Mind, Sound Body'philosophy and offers consumers a fully integrated sports experience - bringing the brand's consumer-centric approach to life in an innovative and elevated shopping experience. ASICS is the acronym for 'Anima Sana In Corpore Sano', and the store's consumer journey reflects the harmony of this philosophy. The space balances the highly technical aspects of the brand's products - a sound body - with natural, warm finishes, features and materials - a sound mind - resulting in an environment that immerses customers in a world where both the mind and body are stimulated. The new retail concept will roll-out in ASICS stores and across point of sale areas globally. ASICS STORE TOKYO still features the ASICS RUNNING LAB, where users can measure their overall running efficiency with sophisticated, specialized machinery; ASICS FOOT ID to measure foot form with greater precision; and membership services like changing rooms, lockers, and shower spaces. ASICS STORE TOKYO offers a wide range of merchandise for both running and overall training, as well as customer services to help beginner through competition-level runners and fitness enthusiasts improve their form.
Store name
ASICS STORE TOKYO
Address
1F NTT Ginza Building, 8-2-7, Ginza, Chuo-ku, Tokyo
Product lineup
ASICS brand running and training footwear, apparel, bags, and equipments
Store hours
11:00-21:00 (Mon-Fri)
9:00-19:00 (Sat, Sun, National holidays)
Total store floor space
Approximately 261m2
Regular closing day
No scheduled closing days
Asics Corporation published this content on 27 January 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 January 2017 07:59:13 UTC.
Original documenthttp://corp.asics.com/en/press/article/2017-01-27-1
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ASICS Corporation is a Japan-based company mainly engaged in the manufacture and sale of sports products, such as sports shoes, sportswear, sports equipment and others. The Company operates through six business segments. The Japan Region, Americas Region, Europe Region (including the Middle East and Africa), Oceania/Southeast and South Asia Region, and the East Asia Region segment mainly sell sporting goods. The Others segment is engaged in the manufacture and sale of HAGLOFS brand outdoor products.
ASICS CORPORATION 
