Contact: John Ohail
ASICS Marketing Communications
(949) 453-8888 Public Relations onitsukatiger.com ONITSUKA TIGER ANNOUNCES 2012 BRAND CAMPAIGNASICS announces the launch of the Onitsuka Tiger 2012 Global Brand Campaign. The Global Brand Campaign will span one year from January 2012 and will be featured at a number of events, including music concerts, art exhibits, and festivals.
The campaign concept is Made of Japan, dubbed the "podium" campaign, pays homage to the iconic competition podium. The concept is inspired by Onitsuka Tiger's connection to its rich athletic history and Japanese heritage.
The Winners' Podium in the visual motif is linked to the
history of Onitsuka Tiger. The brand originated in sports and
was loved by athletes from 1949 to 1977. Today, the brand is
known throughout the world as an original Japanese sports
fashion brand.
The design and motif on the Winners' Podium is a modern
arrangement of a traditional Japanese flower, the plum
blossom.
The brand history expressed in Onitsuka Tiger's brand
campaign will be featured on the onitsukatiger.com, and will
be updated periodically beginning February 2012.
In 1949, Kihachiro Onitsuka established Onitsuka Tiger,
the forerunner of ASICS. The brand began with a commitment to
promoting youth health, and since then, the Tiger stripes
have become synonymous with one of the most world-renowned
athletic brands. The legend lives on today in the fusion of
Japanese heritage and modern flair. With designs ranging from
updated classic silhouettes to refreshing new styles and
collaborations with like-minded artists and cultural
connoisseurs, the spirit of Japan resonates in each new
collection of Onitsuka Tiger shoes, apparel and accessories.
Visit www.onitsukatiger.com for more information.
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The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.
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