Applied Optoelectronics, Inc. announced the appointment of Todd McCrum as senior vice president and general manager of Broadband Access. In this newly created position, McCrum will lead sales, product development, and marketing of AOIs Quantum Bandwidth line of broadband access products. Before joining AOI, McCrum spent 27 years in increasingly senior roles in product marketing and business development for Scientific-Atlanta, continuing after its acquisition by Cisco Systems in 2009.

Beginning in 2015 he served as lead of Ciscos Cable Access Business Unit, where he was responsible for product strategy and execution for all of Ciscos cable television products. Taking on a wider role within Cisco, he transitioned to roles in business development and strategy for all of Ciscos service provider network customers. McCrum then served as Ciscos Vice President of Marketing for two years before leaving Cisco earlier this year.