American Aires Inc. Announces Plans to Further Expand Its Marketing and Product Offerings into esports, Gaming, and Online Streaming Markets
levels, as along with chronic headaches, difficulty sleeping, and anxiety. The military air defense operators experienced a measurable decline of these performance functions which led to the inception of Aires' core technology. Gamers, specifically competitive gamers, depend heavily on peak performance in these critical areas. Further, competitive gamers struggle with burnout due to the intense mental and physical demands. According to Razer Gaming, the leading global lifestyle brand for gamers, the average eSports athlete experiences burn-out by the time they reach the age of 25. Aires is well-positioned to provide an effective solution to gamers, as they did with the military, that will not only protect against the long-term harmful effects of EMR but also improve immediate cognitive performance. As a result, Aires aims to become one of the foundational tools in the gamers' wellness toolkit. To better show the benefits experienced by gamers while using Aires products, Aires will be launching a series of video demonstrations to help visualize how the Aires technology eliminates EMR-induced stress within the brain while gaming. Aires chose to collaborate with Dr. Nicholas Dogris, a neuroscientist and certified QEEG/Brain Mapping expert and CEO of NeuroField Inc. from Santa Barbara, CA to guide this demonstration series. Using electroencephalography ("EEG"), Dr. Dogris mapped real-time brain activity while using gaming technology and then ran the same experiment with the addition of the Aires product. The campaign focuses not only on showing the compelling before and after brain activity but also the reaction of the test gamer when they see their own physiological response to EMR exposure after only three to ten minutes. One demonstration in particular looked at the change in brain waves while using a VR headset. As consumers continue to move towards virtual and augmented reality or the Metaverse, understanding the body's biological response to a device worn so close to the brain was of importance to Aires.