Amer Sports Oyj : Suunto 3 Fitness – a smart fitness watch for active lifestyle with innovative adaptive training guidance

The new Suunto 3 Fitness is a smart and robust fitness watch for people who lead an active lifestyle and value health and wellbeing. A beautifully designed personal training companion and elegant timepiece for everyday use, the Suunto 3 Fitness delivers individual training guidance based on fitness level and even adapts to training rhythms, inspiring users to keep moving.

'Suunto has a long heritage in building reliable, premium sports instruments that are trusted by professional athletes around the world. Our goal is to equip and inspire everyone to lead an active lifestyle, regardless of their sports level or background, and with Suunto 3 Fitness our sports expertise and watch craftsmanship is made available for an even wider audience. With Suunto 3 Fitness we wanted to create an affordable watch that is not only an activity tracker but a solid training companion and source of inspiration for its user,' says Sami Arhomaa, Suunto Head of Portfolio.

'It has always been Suunto's principle to design watches that are a joy to wear all day, and Suunto 3 Fitness is no exception. It serves as a beautifully designed timepiece from gym to the office.'

Adaptive training plans and real-time guidance

Packed with Suunto's hallmark sport expertise, Suunto 3 Fitness comes with convenient wrist heart rate measurement, provided by Valencell Inc., and a heart rate-based fitness indicator that determines the user's current fitness level.

Training with Suunto 3 Fitness is easy. The watch automatically creates seven-day training plans, using the user's fitness level and overall exercise history as a base. However, if the user misses an exercise, or does more than planned, Suunto 3 Fitness automatically adapts the training plan accordingly. Additional real-time guidance with heart rate zones help ensure the right intensity.

Balancing exercise and rest to support overall wellbeing

Suunto 3 Fitness provides 24/7 activity tracking for steps and calories, and easy-to-follow summaries provide a view of daily activity, helping to balance training and rest. Sleep quality tracking indicates how well sleep supports recovery, enabling users to keep up with their active lifestyle.

Suunto developed sleep quality tracking, as well as fitness level indicator and adaptive training guidance in cooperation with Firstbeat Technologies, Suunto's long-term partner in sports sciences.

Keeping up with training goals

Suunto 3 Fitness connects to the all-new Suunto app, which will be introduced in detail later in the spring. The new app logs all activities and keeps the users up to date on their weekly training goals. The smart mobile connection also delivers incoming calls, text messages and calendar notifications to the watch.

Product highlights

• Adaptive training guidance
• Activity tracking with steps, calories and sleep
• Built-in sport modes for running, swimming, cycling, gym training and many more
• Accelerometer-based speed, pace and distance for walking and running
• Water resistant to 30 meters, swimming proof

Five fresh designs for everyday wear

The Suunto 3 Fitness will be available in the spring in five different models: Gold, All Black, Ocean, Sakura and Black. Gold and All Black present an elegant, urban feel with gold- or black-plated stainless steel bezels and pushers. Black, Ocean and Sakura come with polished stainless steel bezels and offer a fresh, lively look. Full product details will be released later.

www.suunto.com