ProSmart Enterprises Inc. announced that Greg Bobolo has agreed to become the company's EVP, Sports Content and Media. Most recently, Greg made a mark as CEO of STN Sports, showcasing the latent, under-appreciated value of sports video highlights. Over the coming months, Greg will be focused on refining ProSmart's content, media approaches and solutions, including creating a licensing and rights strategy. Greg has a number of deliverables and KPIs in the short term and will be critical to ProSmart's sales efforts in securing content partnerships and community member acquisition.