NDN announced that Google's recently upgraded ad serving platform, DoubleClick for Publishers (DFP), is now its ad server. DFP will help NDN maximize advertising revenues for its content and distribution partners across its global platform. DoubleClick for Publishers is improving NDN's value delivery across multiple platforms, including mobile and tablet.

The benefits of DoubleClick for Publishers include: Intelligent Forecasting: Allows NDN to forecast inventory using Google's sophisticated algorithms. This granular forecast provides insight into how many impressions are available for specific dates, based on targeting criteria and inventory status. Efficient Delivery: Predictive models enable the ad server to anticipate future traffic patterns and enhance on-schedule delivery to drive better performance for campaigns. Flexible & Fast Reporting:Real-time performance reporting capabilities upon request as well as the ability to schedule automated reporting.

Reporting metrics include impressions delivered, completion rates, clicks, and click-through rates. Advanced Targeting: Geo-targeting to the DMA of choice, site sections, and content targeting.