Alcon announced plans to launch TOTAL30® for Astigmatism, the first-and-only reusable contact lens with Water Gradient material for astigmatic contact lens wearers. Studies show that comfort plays a critical role in the lens-wearing experience and brand loyalty of contact lens wearers. Using Alcon's proprietary Water Gradient material first introduced with DAILIES TOTAL1® contact lenses, TOTAL30 delivers a premium wearing experience for reusable contact lens wearers.

The market for reusable lenses that correct for astigmatism is currently $1.2 billion and growing. Since more patients with astigmatism wear reusable contact lenses, the availability of TOTAL30 for Astigmatism not only provides Alcon an opportunity to gain market share but can also bring exceptional comfort to the lens-wearing experience of these astigmatic lens wearers. TOTAL30 for Astigmatism is made with Water Gradient lens material enabling a gradual increase to nearly 100% water at the outermost surface so that nothing touches the eye but a gentle cushion of moisture.

In addition, TOTAL30 features two other proprietary technologies from Alcon: The reusable, Water Gradient design of TOTAL30 for Astigmatism features biomimetic CELLIGENT™ Technology. CELLIGENT helps resist bacteria and lipid deposits for a clean lens all month long; The PRECISION BALANCE 8|4® lens design provides the on-eye stability astigmatic contact lens wearers need for exceptionally clear and stable vision.