Albert Technologies Ltd. announced the release of Inside Albert, a new module that allows autonomous digital marketer Alberttm to show ‘his’ work during live campaigns. Inside Albert comes in response to feedback from early enterprise AI adopters across industries that they desire a clearer understanding of AI’s decisions as it executes complex business processes. Inside Albert aims to deliver unprecedented transparency, and introduce a new layer of accountability and reporting to Albert’s brand and enterprise users. While fears around AI adoption are shared across industries, these fears are compounded in the digital marketing industry, where a lack of transparency has resulted in pervasive ad fraud in recent years. At the root of this epidemic is a complex media landscape, which brands often navigate via a mix of disconnected agencies and technologies. As autonomous technology emerges to streamline these tasks, brands are weary of a new type of decision-making process they don’t understand or have insight into.