Over the past decade, African creativity, art and entertainment has witnessed significant growth and expansion, writes
According to a PwC report, "
The African entertainment industry has not only attracted the attention of the world to Africa but has helped to project some of Africa's great talents to the world. Gone are the days when Africans rely on foreign artists, designers and film makers for quality and captivating creative art, music, fashion and films.
Globally, financial institutions are constantly adjusting to appeal to the needs of the millennial generation and banks in
Today, financial institutions are gradually changing their banking model to attract and retain the country's rising youth population, by creating an atmosphere that blends lifestyle, music, art, fashion, commerce, with banking.
Precisely, last month, a lot of banks in the country put together different lifestyle events to bond with their customers.
According to report by Accenture, banks are moving in the direction of identifying new micro-segments based on lifestyle, values, aspirations, and needs, and targeting them with dedicated propositions.
Today, we can say for a fact that Africa is self-sufficient in terms of entertainment and creativity. This was clearly exemplified and illustrated at the just concluded second edition of the Born in
The Born in
Therefore, the Born in
Africa has several entertainment festivals created with the aim of projecting the continent, festivals such as Bushfire festival in
The 2019 Born in
The festival had the likes of
Also present was
Short films, feature-length films and Accelerate Filmmaker project films that depicts the true African spirit and art of storytelling were featured; Films such as 'Black Monday', written and directed by
The film focuses on the effects of stigmatization in the society as it tells a story of a young man who returns from prison to face stigmatization from the members of his community. 'Blast' a film by
The short film which stars
Prolific fashion designers such as Tokyo James, Emmy Kasbit, David Tlale and a host of other talented African fashion designers had their work displayed and worn by top models such as Ojy Okpe, and Millen Magese. There were also eye-catching and fascinating artworks on display as creative artists were on ground to engage guests.
A notable highlight of the festival was the electrifying opening dance performance coupled with a daring aerodynamic performance by the Drumstatic band, who were all suspended in the air. The ambience at the BAFEST 2019 was a lively one; guests had several options of refreshment as there was a food court packed with vendors dishing tasty meals and drinks.
Commenting on the event and its significance, Access Bank GMD Herbert Wigwe explained that,"BAFEST is not just a means of providing quality entertainment to Africans, but a platform
Guests who took the time to attend and immerse themselves in the festival were truly entertained, and did not hesitate to share their feelings, experiences and highlights of the event. Miss Samiat Kelani, one the many guests who enjoyed the festival explained that, the second edition was her first BAFEST experience and she was captivated by the art works and fashion wears on display, according to her "This is my first time at the BAFEST and I am having fun. So far I have enjoyed the movies, the fashion and models. The art works here are really beautiful. I love all the African culture that is being projected here."
Miss
She said, "my experience this year has been very amazing, this place is very lively and interesting. It has been fantastic literally, from the movies, to the fashion and to the arts and the concert, it has been really great. When I came in, I walked in on a Nigerian movie at the movie park, and I loved the movie; the picture quality and story line.
"I am happy because this year has been a good year for Nigerian music and coming here today to see these artists perform live is a great pleasure for me." On her highlights of the festival, she said, "For me it is everything, but most importantly the art works on display and the artist on ground drawing portraits of people is my highlight, the talent is out of this world."
Also, Mr.
According to Dayo, "I like what I have seen so far, particularly in the art section, the works there are great, and more people need to see them. I like the caliber of musicians also present at this festival, and as you can see, I am having a good time."
The Born in
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