LONDON, Feb 27 (Reuters) - British asset manager abrdn reported a dip in full-year operating profit for 2023 on Tuesday, as it pursues deep cost cuts to revive performance.

Abrdn reported adjusted operating profit of 249 million pounds ($316 million) for the 12-month period, down 5% on 263 million pounds the previous year and in line with a 242 million pound average of analyst forecasts compiled by the company.

The Edinburgh-based fund firm also announced a full-year dividend of 14.6 pence per share, unchanged on 2022.

Abrdn laid out plans to cut 500 roles in January, after worse than expected net outflows of client cash in the second half of 2023. Net outflows for the year were 13.9 billion pounds, compared to 10.3 billion pounds of outflows in 2022.

One of Britain's best known fund management firms, Abrdn has suffered years of clients pulling cash and has fallen out of Britain's blue chip FTSE 100 stock index.

Chief executive Stephen Bird is attempting to drive a turnaround by shedding jobs, reducing its range of funds and expanding into mass-market investing, following the takeover of online platform interactive investor in 2022.

Abrdn's assets under management dipped to 494.9 billion at the end of the year, down from 495.7 billion six months earlier, the firm confirmed.

The latest cuts of mainly back office roles are aimed at restoring the company's investments business to an "acceptable level" of profitability, the firm has said.

Abrdn's shares have lost more than 60% of their value since the company was formed from the 2017 merger of Standard Life and Aberdeen Asset Management. ($1 = 0.7887 pounds) (Reporting by Iain Withers, editing by Sinead Cruise)