At least five entities, including Tata Sons Private Limited, have submitted its expression of interest (EOI) for the title sponsorship rights for this year’s Indian Premier League with the Board of Control for Cricket in India (BCCI). This will be the first significant association for Tata Sons with cricket if it wins the bid. Byju’s, Unacademy, Dream11 and Aayush Food and Herbs Limited (BSE:539528) are also understood to be in the fray. August 14, 2020 was the last date for submitting the EOI. No financial bids have been placed so far. Entities short listed by the BCCI will be asked to place a financial bid by August 18, 2020.