4Front Holdings, LLC has tapped Glenn Backus to serve as President of Mission, the Company's network of branded retail operations. He will report directly to CEO Josh Rosen. Mr. Backus is an accomplished retail executive who brings a unique combination of operations as well as product development experience to Mission. He served as Vice President of Buying at Trader Joe's, where he led buying teams across national and regional categories and worked with category leaders to create, develop and bring to market 600 new items a year. He also previously served as Trader Joe's Vice President of Store Operations for New York, New Jersey and Ohio. Most recently, Mr. Backus served as principle for a boutique consulting company that provides innovative solutions to persistent problems in the areas of customer experience, product, merchandising and marketing.