SurgePays, Inc. announced the launch of the SurgePays Managed Marketing Services platform, a centrally managed in-store digital marketing network to be deployed across the Company?s growing nationwide retail footprint. The SurgePays Managed Marketing Services platform utilizes smart TVs installed in retail locations to replace traditional printed signage with dynamic, digitally managed content. Through the Company?s proprietary software platform, SurgePays can remotely control and update an unlimited lineup of static and video advertisements in rotation across its retail network in real time.
This platform transforms traditional in-store signage into a centrally managed digital media network that can be scaled across the Company?s entire retail footprint. As the Company continues expanding its retail footprint, each additional screen should increase SurgePays? ability to acquire customers, promote its services, and generate advertising and marketing revenue across its network.
By deploying centrally managed digital screens in these locations, the intent is to build a retail media network that allows brands and service providers to reach consumers directly inside neighborhood stores where purchasing decisions are frequently made. This platform will become an important part of the Company?s long-term strategy by supporting customer acquisition for LinkUp Mobile and Torch Wireless while also creating a new, high-margin marketing and advertising revenue stream as the number of connected retail locations continues to grow.
