Investor introduction
Autumn 2025
Business overview
2
Quilter: a c.£2.3bn market capitalisation UK Wealth manager
What differentiates Quilter?
Key competitors
High Net Worth
Affluent
Balanced business mix covering the entire UK wealth spectrum
Brooks Macdonald
Rathbones
Brewin Dolphin
Dual channel: strong market positions in IFA and restricted channels
Key competitors
St James' Place
Evelyn Partners
True Potential
Open, unbundled business model
All products/services available to our advisers and IFAs - competitive and transparent
No client or adviser lock-ins
Scale and pace of growth
As at FY24 Results - excluding investment income.
Chart indicative of share of c.£600m total revenues¹
Key competitors
A J Bell
Transact
Aberdeen
3
Quilter: outperforming High Net Worth and Platform peers for H1 flows
H1 2025 Quilter core net flows vs peers by channel
High Net Worth (£m)1
Platform (£m)2
5,000
4,000
+4%
+4%
+9%
+10%
Annualised net inflows/ opening Assets
500
0
-500
(2)%
+3%
Annualised net inflows/ opening AuMA
3,000
2,000
1,000
0
-1,000
+7%
Peer 1 Peer 2 Peer 3 Peer 4 Quilter
-1,000
-1,500
(2)%
Peer 1 Peer 2 Quilter
D2C IFA
RFP
IFA/Direct
4
Listed peers include Rathbones and Brooks MacDonald.
Listed peers include IntegraFin, St. James's Place, AJ Bell and Aberdeen.
Quilter: The UK's largest adviser Platform
H1 2025: Gross inflows (£bn)
Quilter | |||||||||||
Transact | |||||||||||
a | |||||||||||
AJ Fidelity | Bell | Aberdeen | |||||||||
Platform 7IM | |||||||||||
Morningstar Wealth | Hubwise | Advan | ce True Potential | ||||||||
Parmenion M&G Wealth P | latform | H1 2025: AuMA (£bn) | |||||||||
9
8
7
6
5
4
3
2
1
0
0 10 20 30 40 50 60 70 80 90 100
Source: Fundscape, to 30 June 2025.
5
Strong growth opportunities across UK Wealth
Industry growth trend Quilter positioning H1 2025
Current market
£1.7tn
Future market
£2.7tn
Affluent1
Affluent
Platform
Platform
A market leading highly scalable advice led wealth manager
Net inflows | £4.1bn3 | +132% | ||
Revenue | £218m | +6% | ||
Adjusted profit | £79m | +10% |
£1.2tn
£0.7tn
2024 2029
High Net Worth2
High Net Worth
High Net Worth
High Net Worth
Building a differentiated High Net Worth integrated Wealth Manager
+334%
£0.5bn
Net inflows
£1.5tn
+1%
£113m
Revenue
£1.0tn
Adjusted profit
£24m
(4)%
2024 2029
Fundscape estimates.
Oliver Wyman analysis.
Affluent core net flows. 6
Flow trends
7
Flows: maintaining strong momentum
Core gross inflows1
£bn
Core gross outflows1
£bn
Core net inflows1
£bn
9.4
8.6
7.4
2.5
2.4
2.4
5.2
6.4
7.1
10 10
9 9
10
9
8%
6%
160%
3.5
4.5
1.6
1.7
1.4
0.5
1.5
2.1
3.0
Annualised net
8 8
8
inflows/
2
7
6
5
4
3
2
1
0
H1 24 H2 24 H1 25
Quilter channel
7
5.7
1.1
5.1
0.9
4.9
0.8
4.7
4.2
4.3
6
5
4
3
2
1
0
H1 24 H2 24 H1 25
3%
7
6
5
4
3
2
1
0
H1 24 H2 24 H1 25
opening AuMA
Totals include Inter-segment dual assets that reflect funds managed by Quilter Cheviot and administered by Quilter Investors and the Quilter Cheviot managed portfolio service solutions available to advisers on the Quilter Investment Platform.
Discrete half year net/opening AuMA on an annualised basis. 8
Note IFA Channel includes Direct channel clients in High Net Worth.
Flows: maintaining strong momentum
Core gross inflows1
£bn
Core gross outflows1
£bn
Core net inflows1
£bn
4.9
4.5
3.6
3.8
8%
5.0
5.0
5.0
Annualised net
2.8
2.6
2.9
2.3
8%
2.3
2.2
0.8
0.9
inflows/
2
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Q1 Q2
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Q1 Q2
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Q1 Q2
opening AuMA
Totals include Inter-segment dual assets that reflect funds managed by Quilter Cheviot and administered by Quilter Investors and the Quilter Cheviot managed portfolio service solutions available to advisers on the Quilter Investment Platform.
2025 discrete quarter net inflows/opening AuMA on an annualised basis. 9
Continued improvement in Platform market share
Platform net flow transfers between Quilter and peers
(each bar represents a different platform competitor)
Quilter Platform market share1: gross inflows and assets %
Consolidators
H1 2024
H2 2024
H1 2025
Total share of Gross flows
Total share of stock
20
18
16
14
12
10
8
6
Q1 17
Q2 17
Q3 17
Q4 17
Q1 18
Q2 18
Q3 18
Q4 18
Q1 19
Q2 19
Q3 19
Q4 19
Q1 20
Q2 20
Q3 20
Q4 20
Q1 21
Q2 21
Q3 21
Q4 21
Q1 22
Q2 22
Q3 22
Q4 22
Q1 23
Q2 23
Q3 23
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Q1 25
4
1. Source: Fundscape, market figures excludes the addition of Curtis Banks and Third Financial in order to maintain consistency of historical profile.
10
Material increase in IFA Platform net inflows in 2025
Initiatives driving year-on-year improvement:
Adding new IFA firms to the Platform.
Deepening relationships with existing advisers on Platform.
Taking increased IFA new business market share in a larger market.
Reduced outflow pressure from consolidators.
Cumulative monthly Platform net flows by channel1
H1 2024
£bn
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
H1 2025
£bn
4.5
£1.4bn
4.0
3.5
3.0
2.5
£1.3bn
2.0
£2.9bn
1.5
1.0
0.5
0.0
£1.0bn
-0.5
Jan Feb Mar Apr May Jun
-0.5
Jan Feb Mar Apr May Jun
1. Excludes Non-core platform flows.
11
Material increase in Platform net inflows over the last 18 months
Initiatives driving year-on-year improvement:
Adding new IFA firms to the Platform.
Deepening relationships with existing advisers on Platform.
Taking increased IFA new business market share in a larger market.
Reduced outflow pressure from consolidators.
Platform Gross flows by channel1
Y-o-Y
+36%
£bn
8
7
Platform net flows by channel1
£bn
8
7
Y-o-Y
+89%
Quilter's 2024 £12.4bn1 in gross sales is, unsurprisingly, the highest annual gross sales total of any platform on record. Quilter broke its own and our quarterly records repeatedly through the year and finished it with taking nearly 16p of every £1 put onto advised platforms in 2024.
The platform has put the pedal to the metal since 2023, helped by a price reduction and so removing one of the last bones of contention for IFAs. Since then, it has been able to flex the breadth of its proposition, enhanced through replatforming, with a pretty good track record for its mammoth MPS, WealthSelect. That's been backed up by strong service, something increasingly difficult to manage at scale.
Source: Lang Cat, State of the Platform Nation 2025.
Annualised net
6 6 6%
5 5
4 4
3 3
2 2
1 1
9% 10%
inflows/ opening AuMA2,3
0
H1 2024 H2 2024 H1 2025
0
H1 2024 H2 2024 H1 2025
Quilter channel IFA channel
Note: H1 2025 Platform gross sales annualise at c.£15bn.
Excludes Non-core platform flows.
Discrete half year net inflows/opening AuMA on an annualised basis. 12
Platform external perspectives
Breadth of proposition.
Rich functionality.
Ease of use of platform.
Consistently five star rated service.
Size and strength of balance sheet and commitment to market.
Committed supporter of advice.
Why the Quilter Platform wins market share:
Quilter demonstrates highest market penetration by number of adviser relationships1
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Quilter Aviva Transact Fidelity AJ Bell Aberdeen
Primary 2025
Other 2025
With a sharply improving trend among financial advisers over the last two years1,2
45%
40%
35%
30%
25%
20%
15%
10%
5%
0% Quilter Aviva Transact Fidelity AJ Bell Aberdeen 2021 2022 2023
Adviser satisfaction measured by NPS from primary users has increased sharply 2,3
70
60
50
40
30
20
10
0
2021 2022 2023 2024 2025
Source: 2025 UK Adviser Technology & Business Report. [Data for Aberdeen is for Aberdeen Wrap].
2021 [n=1131] , 2022 [n=813], 2023 [n=829], 2024 [n=1000], 2025 [n=659].
Net Promoter Score (NPS) based on sample numbers: Quilter n=143. 13
MPS on Platform: Quilter an industry leader
£bn
Q1 2024
Q1 2025
+28%
19.4
19.5
15.3
15.3
8.9
9.0 9.5
8.0 7.8
7.1
7.9
4.2
3.9 4.2
4.7 4.7
4.8
5.6
5.2
4.2
2.7
2.8
Waverton Titan
Schroders Omin Brooks LGT Wealth RBC-BD Timeline Parmenion Tatton IM Quilter Mcdonald Wealth
Select2
Quilter WealthSelect was the fastest growing DFM by net assets [in the year to September 2024].
The firm has benefited from strong performance, a continued shift to outsourcing as a result of Consumer Duty and a strong proposition made up of a wide range of models.
Key strengths are:
Long-track record of good performance
Optionality: With 56 portfolios across seven ranges there are no real gaps.
Price: The all-in fee is below average.
Another differentiator is use of sub-advised mandates in the portfolios. The enhanced control, greater transparency, and increased flexibility of this approach can offer many benefits to advisers and their clients.
Source: Next Wealth MPS Comparison Report December 2024.
"The Quilter WealthSelect range has clearly demonstrated consistent risk adjusted performance over the past 5 discrete years and the awards are a recognition of this achievement. And alongside these awards, the 5 Diamond Rating attainment for the Quilter WealthSelect Managed Active and Managed Blend portfolios in the Defaqto DFM MPS (Platform) Family Ratings in 2025, further qualifies the quality of these solutions."
Source: Andy Parsons, Head of Investment & Protection at Defaqto, March 2025.
MPS AuMA1
22
20
18
16
14
12
10
8
6
4
2
0
Next Wealth MPS Comparison Report June 2025.
Quilter Wealth Select MPS AuMA of £21.0bn as at 30 June 2025.
14
Platform drives flows into Quilter solutions
Platform new business flows drive Quilter Investor flows
1.9
£bn
0.9
1.6
25.2
New business flows here…
Around a third of Platform Gross inflows into Quilter Solutions
85.4
5.7
(1.0)
(2.4)
(0.8)
0.9
27.8
£2.5bn
+13% YoY
£7.6bn
+36% YoY
…drive new business flows here
92.0
2.4
31 Dec 24
Quilter channel
IFA channel
Regretted outflow
Non-regretted outflow
Market 30 Jun 25
31 Dec 24
Quilter
channel
IFA channel
Net outflows
Market 30 Jun 25
Platform
Note: Quilter solutions balances reflect balances managed on the Quilter Platform and exclude assets on third party platforms.
15
Principal Platform solutions: now rebased towards MPS and Blend/Passive
AuMA £m
20,000
15,000
10,000
5,000
0
Fund of funds solutions
-4% CAGR
CAGR
-20%
+16%
FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 H1 2025
AuMA £m
25,000
20,000
15,000
10,000
5,000
0
Managed portfolio solutions
+25% CAGR
CAGR
+44%
+10%
FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 H1 2025
Flows (H125):
Gross inflow: £0.1bn
Net flow : (£0.4)bn Revenue margin1: c.65bps Growth dynamic: Declining
Cirilium Active
Cirilium Blend/Passive |
Flows (H125):
|
Revenue margins reflect Quilters retains revenue margin and depend on asset allocations and sub-mandates.
WealthSelect other portfolios include Passive, Responsible and Sustainable ranges.
WealthSelect - other portfolios
WealthSelect Blend ManagedWealthSelect Active Managed
Flows (H125):
Gross inflow: £0.7bn
Net inflow: £0.2bn Revenue margin1 : c.34bps Growth dynamic: Growth
WealthSelect Active ManagedFlows (H125):
Gross inflow: £1.6bn
Net inflow: £1.1bn Revenue margin1 : c.28bps Growth dynamic: Growth
WealthSelect Blend Managed
16
Strategic priorities
Strategic priorities
Be future fit
Simplification and Transformation programmes on track.
Investing to grow, including accelerating brand investment in H2.
Operating Margin +1 ppt to 30%.
Building a high-performance culture.
Flows Efficiency
Grow distribution Enhancing propositions
Gaining market share.
Outperforming 4-5% net inflow target.
Higher adviser productivity H1 £3.3m, +3%.
RFPs +14 in H1, Investment Managers +4 in H1.
63 Adviser Academy graduates.
HNW acquisition of GillenMarkets in Ireland.
WealthSelect on third party platforms.
Quilter portfolio funds and advice referrals via NuWealth app.
Launched CashHub multibank in H1.
Developing Smooth Managed solutions.
AGBR/Targeted Support opportunity.
18
Next steps
What has been achieved
Optimisation:
£50m savings.
Simplification 1:
£45m savings.
Simplification 2:
£43m
of £50m target savings.
High Net Worth legal entity migration completed.
Future priorities:
Building the advice business of tomorrow:
Advice Transformation Programme, Quilter Partners, Quilter Academy
Broadening distribution:
Targeted Support and guidance to support clients earlier in their wealth journey
High Net Worth evolution:
Building a differentiated integrated wealth management business
Enhance brand recognition:
Quilter as a recognised and trusted consumer brand
Sustainable growth.
Deepen our competitive moats.
Drive operating leverage.
19
x
External recognitionMultiple awards for best Platform
Strong Trustpilot rating
Awards in other propositions
High Net Worth awards
20
How we make money
Independent Financial Adviser ('IFA')
IFA retains 100% revenue
Quilter Restricted Financial Planner ('RFP')
(Self-employed)
Quilter retains 15-20% revenue
£74m
c.25 bps margin retain by Quilter
(Low single digit fee paid to FNZ)
£196m
Quilter solutions:
Fund of Fund (Cirilium) and MPS (Wealth Select):
£108m
c.50% margin retained by Quilter, remainder to underlying fund managers
Affluent1,2
Advice/Distribution
Platform/Administration
Investment Solutions
BPs charge to customers | |
QFP - WS Active RL5 | 0.70 |
QFP - WS Blend RL5 | 0.59 |
QFP - WS Passive RL5 | 0.22 |
QFP Cirilium Balanced Active | 1.15 |
QFP Cirilium Balanced Blend | 0.73 |
QFP Cirilium Balanced Passive | 0.37 |
£19m
£198m
Quilter RFP (Employed)
Quilter retains 100% revenue
c.70 bps investment management fees, of which 100% retained by Quilter
Worth1,3
High Net
Revenue as at FY 2024.
FY 2024 Affluent revenue: £424m, of which £304m net management fees, £84m other revenue, £36m investment revenue.
FY 2024 High Net Worth revenue: £226m, of which £198m net management fees, £21m other revenue, £7m investment revenue. 22
How we make money: segments
High Net Worth Affluent
H1 2025
revenues
+1% Y-o-Y
£30bn
£3bn
£88bn
£32bn
£30bn
£99m |
£10m |
£113m
67bps IM fee
23bps Platform fee
H1 2025
revenues1
+6% Y-o-Y
£218m
c.65bps advice fee Investment revenue
£4m
35bps management fee
£102m |
£56m |
£38m |
£22m |
Share of fees2,3
Investment revenue
Managed assets4
Advised assets4
Administered assets4
Managed assets4
Advised assets4
Revenue margins in the above, represents the revenue margins Quilter retains.
Affluent Advised asset revenue of £38 million includes £2 million of 'other'.
Quilter retains 15-20% of all fees generated by Quilter Financial Planning advisers. 23
Includes initial and Mortgage and Protection.
2025 YTD average assets.
Segment H1 2025 financials: year-on-year growth driven by Affluent segment
High Net Worth
Total net revenues
Operating expenses
Adjusted profit before tax
Operating margin
21% (1)ppt Y-o-Y
£24m
£89m
£113m
Affluent
Total net revenues
Operating expenses
Adjusted profit before tax
Operating margin
36% +1ppt Y-o-Y
£79m
£139m
£218m
Group
Adjusted profit before tax
(4)%
Y-o-Y
£24m
£100m1
+10% Y-o-Y
£79m
Operating margin
30% +1ppt Y-o-Y
Includes Head Office £6m net revenue and £9m operating expenses.
24
Consistent improvement and delivery
Average AuMA
Adjusted profit before tax
Operating expenses
£bn
+5% CAGR
£m
101.7
105.3
101.8
110.0
248
242
236
232
237
(1)% CAGR
122.1
£m
+16% CAGR
97
100
76
56
61
H1 21 H1 22 H1 23 H1 24 H1 25
H1 21 H1 22 H1 23 H1 24 H1 25
H1 21 H1 22 H1 23 H1 24 H1 25
%
+12 ppts
29%
30%
24%
18%
20%
Operating margin
Revenue margin
bps
(6bps)
(13bps)
48 48
47 47
48
43
45
37
42
35
H1 21 H1 22 H1 23 H1 24 H1 25
H1 21 H1 22 H1 23 H1 24 H1 25
Modest AuMA growth until recent flow improvement.
Operating margin and profit improvement driven by cost discipline.
Revenue margin changes driven by mix shift in Quilter Managed Solutions.
25
Quilter guidance
The Quilter financial medium-term model in 'normal' markets
Net flows/opening AuMA c.+5%
Market movements c.+5%
Average AuMA c.+10%
'Expected' margin attrition
Revenues
Costs
Mid to high single digit %
Positive jaws
Steady compounding of earnings at a high single digit to mid-teens rate over time
26
Capital priorities
Efficient capital and balance sheet management
2
Investing organically
3
Investing inorganically
4
Returning capital to shareholders
On-going cash needs
1
Capital investment priorities
Solvency II Ratio
214%
Group capital requirements (regulatory capital and stress buffers).
Current year dividend.
Working capital and interest.
Growth investment.
Simplification programme.
Cash at Head Office¹
£354m
Accelerate growth through bolt-on acquisitions.
High Net Worth acquisitions.
Development of distribution capabilities.
Quilter Partners and other initiatives.
On-going future regular dividend distributions, moving up the pay-out range.
Consideration of special capital returns including share buybacks.
28
After payment of the 2025 Interim Dividend.
Investment conclusion29
Regulatory changes support structural industry growthQuilter well positioned for the evolving regulatory landscape:
Supporting individuals' taking responsibility for funding their retirement
Intergenerational wealth transfer supports demand for personalised advice
AGBR introduces targeted support to augment existing personalised advice
Quilter impact:
Underpins structural market growth
Supports demand for advice
30
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Disclaimer
Quilter plc published this content on September 17, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 17, 2025 at 09:58 UTC.

















